There are millions of videos on Youtube and more than two billion users globally. It's a really well-liked platform for YouTube music promotion service. Additionally, it's the best platform to share and advertise your music videos! We offer you some advice on how to successfully advertise your music on Youtube in this article.
Additionally, all you need to submit your music to the media and music business experts you choose who are on Groover is a private or public Youtube link (or SoundCloud link)! Direct access to 1,000 YouTube channels, playlists, radios, blogs, and labels.
1. Use Youtube advertisements to improve your platform presence
Since commercials are so common on YouTube, this is the most obvious approach to promote music there.
YouTube ads are highly customisable and can be displayed in a variety of locations:
- direct advertisements on the home page of Youtube
- advertisements linked to certain phrases that show up when someone searches on Youtube
- Ads that are shown before, during, and/or after the video
- ads only displayed on mobile devices
You must register for a Google Adwords account in order to begin making YouTube advertisements. You will see that the procedure is identical if you have previously run advertisements on Facebook and Instagram.
To construct a YouTube advertisement, you must decide between:
The movie you want to promote
- The layout and placement of the advertisement (in a video, in a search, etc.)
- a potential clientele
- a fixed amount that will be correlated with the cost per click or view
Feel free to test out several YouTube ad formats and monitor their results to see which one is most effective for marketing your music. Utilizing the tools provided by Google to assist users acquire adverts will allow you to simply tame this strong instrument.
2. Verify your YouTube channel
Verification is ideal on several sites, like Spotify and Instagram, but Youtube is the one where it may have the biggest influence. A verified channel frequently gets more attention and offers you special advantages:
- enables you to get thorough statistics
- increase your channel's SEO
- allows you to immediately promote your merchandise and tours underneath your videos.
You need to have published at least three videos on your channel before you can ask for verification. After that, you can make your request to the YouTube support staff.
3. Create music clips and music videos to showcase your songs.
You might anticipate to discover videos that accompany an artist's songs on their Youtube channel. These videos provide you the chance to more thoroughly visualise your world and demonstrate your commitment to your artistic endeavour.
You should have at least one video clip on your channel because videos are king on YouTube. Particularly on YouTube, which continues to be a platform for music and entertainment, image and music are linked. A clip is also the best type of video to advertise with Youtube Ads.
4. Provide a range of materials on your channel.
There are many additional ways to market your music on Youtube besides posting and promoting music videos through your artist channel. The success of vlogs on the site reflects the fact that users like to learn more about the lives of producers and artists. If you have the time and desire, you can absolutely offer various video types on YouTube, such as vlogs, behind-the-scenes videos, and videos about your musical influences. It will enable you to create a true musical project community.
All of the supplementary content you provide helps to convey the story, which is crucial for boosting the popularity of your music and retaining listeners.
5. Add essential phrases
The title of the YouTube video is important since it must enable you to maximise search results and entice viewers to watch the video. Don't forget to provide each of your films a good description and pertinent tags. For your live videos and music videos, keep the title simple and to the point, such as your song name and artist name.
For your other videos, you can research what is currently trending on YouTube and modify the tags, title, and description to include relevant keywords. Google Trends and Youtube Autocomplete are useful resources for locating the keywords searched by language and location and learning about associated trends.
In the past 30 days, for instance, “jazz piano” has been searched for on YouTube across the globe.
6. Produce captivating thumbnails
You want as many users to click on your video now that it is available on the platform. The thumbnail should grab viewers' attention and pique their curiosity. The eye is generally drawn to vivid visuals, but picture quality is more crucial. If the image is hazy or badly composed, the video's quality is likely to be low as well. Therefore, to ensure a successful outcome, we suggest you to remember to snap images when you record a video for your channel, when you shoot your clips, and at other occasions. Using tools like Canva, for example, you can also make straightforward adjustments.
7. Establish a relationship with your audience
Increase your YouTube subscriber count and promote your music by listening to subscribers and developing relationships with them. To start a conversation, we suggest that you “like” or “comment” on particular posts. You can simply manage your profile, make playlists, and respond to comments on the go with the Youtube Studio app!
Additionally, you may use community posts to keep in touch with your audience while teasing upcoming videos and discussing potential upgrades. These entries can be written in regular text or include polls, movies, GIFs, playlists from YouTube, and even photos.
8. Work with other creatives and artists
There are many excellent artists and creators on Youtube who desire to gain more exposure on the site. Collaborating with other people and combining fan bases is a terrific method to reach more people. Any suggestion can increase traffic to your Youtube channel and increase the number of followers you have, whether it be a strictly musical cooperation or something more all-encompassing with a platform creator.
Use the email address listed in the ‘About' tab of the channel or the social media sites to get in touch with the artists and creators you want to collaborate with.
9. Use Youtube to promote your other channels.
You may increase the visibility of your other platforms by using Youtube! Each video you upload serves as an advertisement for your music, and the description field lets you mention your other channels. To maintain this connection with your audience, feel free to include a cross-platform link in your profile and at the conclusion of the descriptions under your videos.
You may just upload teasers and urge fans to follow you on Spotify, for instance, to locate all of your tracks as soon as they are available, to advertise a forthcoming release or clip.
To continue growing your community across all of your platforms, don't forget to include connections to your social networks!
10. Upload your video to well-known Youtube channels
A wonderful strategy to promote your most recent track and attract viewers to your personal YouTube channel is to stream your music to well-known Youtube channels. Numerous, in every musical genre, and some curators even offer to post the lyrics or stage the songs with animations.
Ask the channel manager via their email—which is frequently listed in the “about” tab—if you have any questions about whether a placement is paid or not.
Additionally, Groover allows you to publish your music directly to YouTube channels! It's inexpensive, great at increasing visibility, and you can count on hearing back in less than a week. Discover the list of people you can contact on Groover. Your account gives you access to more than 1,000 channels, playlists, radio stations, media, labels, etc.
