Saudization or Saudi Nationalization in the common parlance, is an economic strategy implemented by the Saudi government to create employment opportunities for Saudis. The decision was taken by Saudi Minister for Human Resource and Social Development.
The practice of Outsourcing Customer support was common among business owners in the KSA. And, these customer care services were usually based in foreign countries like the USA, the UK, India, and some other neighboring Arab countries.
However, after the directive made by Sulaiman Al-Rajhi, customer care services can no longer be outsourced. This includes everything from phone calls to social media interactions. Everything was formally restricted. Also, all the service providers were directed to be based in the Saudi Empire per se. The decision has become a watershed moment in history, a great way to tap into the local talent pool to enhance the job opportunities for Saudi Nationals. Plus, this paves the way for an exceptional customer care service tailored to the unique cultural complexities of the region.
In this blog post, we will delve into the nitty-gritty of the 100% Saudization of Customer Care services and how it can become a landmark decision for empowering KSA workforce, increasing economic growth, and contributing to fostering a customer-centric environment.
1) The power of Local Expertise
One of the biggest advantages of 100% Saudization of customer service is its ability to leverage the local talent pool which understands the cultural complexity and sensitivity far better than the non-natives. They have a clear and inherent
understanding of the local customs, beliefs, language, and intonation making it possible to have a strong emotional connection with a customer. This is what LiveSalesman, a champion in this field, has harnessed so well. They tap into the local talent pool to provide your business with versatile professionals who could be the face of your brand by providing excellent customer care service.
Additionally, they empathize with the specific challenges and aspirations of Saudi Customers, fostering a more personalized and relatable customer support service.
2) Eliminating the Language Barrier
Unequivocally, the increased number of Arabic-speaking Saudis in customer support will help with the elimination of the language barrier. Saudi customers can effectively communicate with the representative in their native language. The linguistic fluency, without a doubt, has the potential to foster seamless interactions, minimize the chances of misinterpretations, and build trust and a
sense of familiarity.
Overall, the directive of Saudization of customer care service ensures that customer needs, aspirations, preferences, and queries are understood, properly addressed, and resolved more comprehensively.
3) Watershed moment for Employment Generation
The directive has become a potential strategy for Economic growth and Employment generation. The aim of this decision was to improve the income levels of the Saudis invariably contributing to and supporting the Saudi Economy and increasing the gross domestic product (GDP), as per the Kingdom’s 2030 vision.
4) Revolutionizing the Customer Support
The most vital aspect of a business is to provide an excellent customer support service to its customers. For this, having a clear understanding of the cultural needs, aspirations, and requirements of the customer is important. If you don’t
know the customer base well, your business can undoubtedly fall flat. Here, having a base of professionals from the local populace is the saving grace.
LiveSalesman, an outsourcing company, provides state-of-the-art multilingual customer support service in 32 different languages including Arabic. these professionals of Arab origin have adequate skills to propel your business to
heights. This level of personalization and connection helps build customer loyalty and considerably beefs up your business & reputation.
Moreover, if the outsource call center services are available round the clock and are well-versed in the local language and complexities, it will enhance the response time and boost customer satisfaction holistically. The customer base in
KSA can enjoy seamless customer support, fostering customer retention and overall contributes to increasing sales.
The directive of Saudization will markedly provide a raft of benefits to the businesses and the local Arab populace. The historic decision will help organizations tap into the local talent pool and leverage the cultural complexities, linguistic fluency, and local expertise to their advantage by providing customer service tailored as per the requirements of the native Saudi customers. Apart from that, this will lead to Employment generation, skill development, and economic growth in the country.
The best way for organizations to capitalize on the Saudi directive of Saudization in customer support is to invest in the training, skill enhancement, and knowledge of Saudi customer care representatives. Doing this will aid the business establishment not only with the growth of their business but it can also result in customer satisfaction as well. One such organization is LiveSalesman, empowering the local talent pool in KSA as well as helping different organizations with outsourced multilingual customer support service specifically in Arabic.
In conclusion, 100% Saudization of customer care service has the possibility to empower the Saudi Workforce as well as pave the way for a customer-centric business environment that fosters loyalty and business growth in thriving markets
like Saudi Arabia.
