India Vs Ireland Tickets: Reportedly, each team will receive around ₹2.5 crore in sponsorship. Prepare to witness the Nandini emblem adorning the uniforms of Scotland and Ireland's cricketers in the upcoming ICC Men’s T20 World Cup scheduled for June. The Karnataka Milk Federation, a dairy cooperative known for its diverse dairy offerings marketed under the Nandini brand, will be backing both teams in the tournament.
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M. K. Jagadish, managing director of KMF, revealed that our brand name and logo will be prominently displayed on the primary arm of the players' jerseys. Additionally, we plan to initiate several social media and advertising initiatives in collaboration with the teams. Furthermore, we aim to introduce whey-based beverages during the World Cup.
Teams actively participating in promotional activities, M. K. Jagadish, the managing director of KMF, to The Hindu. The KMF perceives this sponsorship as an avenue to expand its product reach to a wider audience. We will guarantee that our products are accessible even at international venues hosting the matches.
Mr. Jagadish expressed that we view this as an opportunity to promote Nandini products on a global scale. As per reports, the sponsorship sum is estimated to be around ₹2.5 crore per team. Additionally, the insider revealed that although the KMF had contemplated sponsoring the Royal Challengers Bangalore (RCB) team in the Indian Premier League (IPL).
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Existing commitments from sponsors and elevated expenses prevented the agreement from materializing. Earlier, the KMF had endorsed the Bengaluru Bulls, participants in the Pro Kabaddi League, with the Nandini logo displayed on the jersey shoulders. While numerous individuals commended the KMF for expanding Nandini's global presence.
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India Vs Ireland Tickets: Others voiced their concerns on social media platforms, questioning the rationale behind a Karnataka-based brand sponsoring international teams. On a certain platform, former Infosys director T.V. Mohandas Pai expressed his viewpoint, stating, Why not support the Karnataka Ranji team, local sports figures, and artists?
What about providing assistance to farmers’ children or offering scholarships for the underprivileged? KMF is supported by taxpayers from Karnataka, subsidies, and budget allocations. Yet it opts to allocate funds to international teams that are relatively unfamiliar to the public. The Karnataka Milk Federation is celebrated for its ‘Nandini' trademark.
Will endorse the Scotland and Ireland cricket teams in the upcoming 2024 T20 Cricket Cup to enhance global brand recognition. Although this decision has encountered disapproval, KMF Managing Director M K Jagadish justified it. Highlighting the objective of broadening Nandini's global presence, notwithstanding criticisms such as TV Mohandas Pai's inquiry into fund allocation.
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Operated by the state, the Karnataka Milk Federation (KMF), under which Nandini operates, seeks to establish a worldwide presence by endorsing the two teams. Leveraging its status as a household name with a diverse range of dairy products consumed by numerous individuals. The ‘Nandini logo' will now adorn the uniforms of Scotland and Ireland cricket teams in the ICC Men’s T20 Cup.
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India Vs Ireland Tickets: Throughout the event, the company also plans to introduce a whey-based energy beverage named ‘Nandini Splash' in the US. Featuring diverse flavors like orange, litchi, lemon, and mango. The cooperative views the tournament, which is jointly hosted by the West Indies and USA, as a favorable occasion to enhance its earnings and clientele.
The brand logo and name will be prominently displayed on the primary arm of the players' uniforms. The cooperative will additionally conduct social media initiatives to endorse itself in collaboration with the teams. KMF Managing Director KM Jagadish expressed that cricket holds immense popularity, and this sponsorship endeavors to connect with the Indian diaspora in international markets.
Establishing Nandini as a renowned brand across numerous countries. This marks a significant milestone for Kannadigas as a locally originated brand transcends to a global stature. When questioned about the lack of sponsorship for the Indian cricket team. He cited the exorbitant costs, stating, that KMF lacks the financial capacity to afford such substantial amounts.
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Pai raised concerns about why KMF didn't support Karnataka sports teams. While many celebrated Nandini's global expansion. Several individuals on social media questioned both the cooperative and the government about why a locally-based product like Nandini was endorsing foreign teams. Book your
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Why not support the Karnataka Ranji team, local athletes, and artists? What about scholarships for underprivileged farmers' children? The businessman expressed his concerns on a social media platform. He emphasized that KMF, funded by taxes, subsidies, and investments from Kannadiga taxpayers, chose to invest in foreign teams unknown to many.
India Vs Ireland Tickets: Previously, KMF had backed the Bengaluru team in the Pro Kabaddi League. The cooperative also operates in global markets like the Middle East, Singapore, Bhutan, and Myanmar. According to informed sources, the sponsorship expenses for each team are projected to range between Rs 2-2.5 crore.
The Karnataka Milk Federation (KMF) revealed its decision to sponsor the Scotland and Ireland cricket teams. The forthcoming ICC Men’s T20 Cricket World Cup 2024, to enhance the international prominence of its ‘Nandini' brand. Projected to require approximately ₹2-2.5 crore per team, the initiative entails featuring the ‘Nandini' logo on the teams' jerseys throughout the tournament, set to take place in the USA and the West Indies from June 1 to 29.
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Despite encountering scrutiny for directing funds towards foreign teams rather than local sports entities. KMF Managing Director M K Jagadish justified the move, emphasizing the chance to extend Nandini's global presence and connect with the Indian diaspora in international markets. Pakistan Vs Ireland: Ireland Wolves Sweep Series with Victory.
India Vs Ireland Tickets: While the sponsorship endeavors to strengthen Nandini's global footprint and explore fresh markets, certain detractors, such as ex-Infosys executive T.V. Mohandas Pai, have raised queries regarding why a Karnataka-centric brand is endorsing international teams instead of local sports organizations or artists.
This decision has ignited discussions across social media channels, with apprehensions voiced regarding the distribution of subsidies and investments financed by taxpayers. Nevertheless, KMF perceives this venture as a tactical maneuver to amplify brand recognition. And augment earnings by leveraging the expansive platform offered by the T20 Cricket World Cup 2024.
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