While you may be already selling your jewelry on sites like Etsy and don’t see any point in creating your own online jewelry store, you need to think again! Jewelry website development may seem an expensive affair, however, the advantages you get are worth the efforts. When it comes to eCommerce store development, one of the best eCommerce platforms that come to our mind first is Magento. Magento offers out-of-the-box features and functionalities that help you build powerful online stores. So, jewelry store development on Magento can take your jewelry business to the next level.
About 29 million people prefer buying jewelry online every day and unlike other products jewelry yields 25-75% profit margins. So, selling jewelry online gives you numerous advantages as a jewelry business owner.
Whether you’re a jewelry designer who wants to sell your own handcrafted jewelry or a reseller who is looking to resell branded products, you can build a custom jewelry online store. Building a store helps you reach the target market and showcase your products.
But, which approach is better – Personal Jewelry store development or selling out jewelry on collaborative marketplaces? Let’s have a look!
Own Jewelry Store Development vs Collaborative Marketplaces
There are several marketplaces like eBay, Etsy, Vestiaire Collective, etc. where you can sell your jewelry designs. However, you need to completely depend on these platforms which are already saturated. Moreover, there is huge competition for a variety of jewelry designs and prices.
By investing in your own Jewelry store development on Magento, you can establish your brand and thrive in the market. You can even target a niche audience and even stay ahead of the market competition.
With Jewelry eCommerce app development, you can even highlight the season’s special, customized creation, new arrivals, hot offers, etc. The features are of course not present in marketplaces.
Also, once you have created your online jewelry store, you can continue selling out products at these collaborative marketplaces for more visibility and sales.
Jewelry eCommerce app development offers you more flexibility, independence, and control to operate your jewelry business.
Other Advantages Include
- You gain access to real-time shipping quotes, customer behavior, inventory tracking.
- Eliminate shelling out registration fees to collaborative marketplaces.
These are some of the reasons why jewelry business owners prefer to launch their own online jewelry app than selling through any marketplace.
Opting for Magento 2 development is one of the best ways to build an effective and sales-driving online jewelry store. Magento offers greater customization options that help in the development of a store that is fully customized according to your business requirements.
Benefits of Online Jewelry Store Development
Reduced Cost
When you run your own online jewelry store, you keep all the profits. However, you also need to pay the applicable transaction fee charged by your payment server along with hosting costs.
You may also need to hire Magento developers who will charge some fees. However, after all these expenses, finally, the store will be completely yours.
Enhanced Credibility
When you build your own online jewelry store with your branding, logo, and story, all of your featured creations give you credibility. This way, you can establish yourself as a business.
Effective Marketing
You can choose and nurture the customer experience from start to finish. It means that when a visitor first visits your store, you can nurture the customer journey to the final payment and delivery.
You can create effective marketing strategies and improve the shopping experience. You can even create sales funnels by adding call-to-actions at strategic places because of the flexibility that the Magento backend offers you.
Customization
With proper customization of your online jewelry store, you can offer personalized jewelry to your niche clientele. This gives you a competitive edge too.
Better Profit Margins
Shipping jewelry is much easier than shipping other products. Moreover, the shipping costs are lower and therefore, you can keep better profit margins on your own jewelry website.
Better Product Showcase
Whether you want to cater to a specific range of jewelry including pearls, diamonds, gold, or sterling silver or exhibit a wide range of gems, rings, shells, anklets, earrings, necklaces, and other pieces of jewelry.
Scalability
If you want to scale up your jewelry business, you can even add a marketplace on your jewelry website for other small-scale or local sellers.
Conclusion
Jewelry store development ensures increased visibility of your jewelry business and better returns. A jewelry website can serve as your business card and hence, you need to select the right development tool for the reliable performance of your online store.
When you hire Magento developers, you can rest assured that you’ll get a highly robust, intuitive, and secure jewelry online store.
Are you ready to scale up your jewelry business with Magento eCommerce app development?
