You’ve probably heard of “lead generation” before if you’re reading this guide. Through lead generation, businesses attract potential customers by creating an interest in certain products or services.
Businesses have spent almost $3.15 billion on lead generation digital advertising. Lead generation has become the number one priority for most marketers. Lead generation begins with finding needs and then turning them into loyal customers throughout the buying process.
This guide will go over what lead generation is, why it’s important for your business, lead generation tips and hacks, types of lead generation, and lead generation tools. By the end of this guide, you can decide how you want to kickstart your lead generation campaign.
What is Lead Generation?
A lead, for any business, is someone who shows potential interest in your product or service. This could be a potential customer, and you turn them into a customer through effective call-to-action.
You find leads through lead generation. This process helps you reach and find people interested in your business or product/service. There are different types of lead generation, and it can be done through different channels. You can rely on the following channels for boosting your conversion rate and generating leads:
- Social Media
- Paid Ads
- SEO
- Landing Pages
Types of Lead Generation
Inbound Lead Generation
This type of lead generation is used for leads that are already interacting with your business. This can be done through content marketing on social media platforms where you already have a following.
Through inbound lead generation, potential customers can become a part of your email marketing if they provide you with email and contact details. You can build a relationship from that point forward.
Outbound Lead Generation
With outbound lead generation, businesses are the ones who initiate the interactions with their prospective customers. This could be through paid advertisements, social media platforms, cold calls, direct emails, and other channels.
Inbound lead generation is more popular, but in general, outbound lead generation or outbound marketing is still important. The right mix between the two is great for businesses. Outbound marketing has been around forever through TV, print, and radio ads.
Lead Generation with SEO
Lead generation used with SEO drives organic traffic towards your landing pages. Google receives around 8.5 billion searches every day.
Lead Generation with Paid Ads
Lead generation with SEO can take time. For immediate results, you can try paid ads. Through paid ads, you can reach your target audience and improve your visibility, driving more high-quality traffic toward your landing pages. However, you have to make sure these ads and every click convert into leads.
Lead Generation Tips and Hacks
Tempting CTA
A great way to make sure anyone interacting with your content takes action is to tempt them using an alluring CTA. You have to make sure your potential buyer is giving in and signing up for your emails or services.
Mobile-Friendly Landing Page
More than 80% of internet users access the internet through their mobile phones. A non-responsive mobile design for your website won’t help you generate any leads. Make sure you hire a web development agency to optimize your landing page.
Evergreen Content
Evergreen content means quality content that lasts you longer and takes longer to create, but the effort is worth it.
Google Login
If you allow your customers to sign in using Google, your leads will improve. Almost everyone has a Google account. This makes signing up smooth and doesn’t discourage potential customers from signing up on your website.
Be Consistent
You have to be consistent with all your marketing efforts. You have to constantly initiate conversations or ensure your targeted audience receives your content through different channels.
Referral Program
Word-of-mouth marketing is still as effective today as ever before. It accounts for $6 trillion in consumer spending. So, if you launch a referral program with incentives like rewards or bonuses, it can generate new leads.
Combine Strategies
You can mix and match different lead generation strategies for optimum results. If one strategy doesn’t bring you the leads you require, you can try another strategy or different lead generation tools.
Email Marketing
Email marketing continues to remain the best marketing and lead generation channel. You can share updates through emails, connect with old customers, nurture existing leads, and get more customers on board.
Lead Generation Tools
Lead generation tools are different applications or software through which you can find or attract leads. There are email lookup, email outreach, communication, marketing, sales automation, and advertising tools.
Through email lookup tools, you can find the email addresses of prospective customers and connect with them. Email outreach software can help you send cold emails and target email campaigns automatically.
Other tools like marketing or sales automation help you combine different tools for lead generation. It helps you find the perfect leads and contact them. Communication tools can help you communicate with those who land on your landing pages.
At Xpeer, you can find the top lead generation companies and hire them for your marketing needs. They can also connect you with the best custom software development companies. For other services like web application development or web design and development, check out their services by clicking here today!
About the Author
The author is a digital marketer based in Manhattan, New York. She has worked with the top brands and companies around the world and has helped them with successful digital marketing and lead generation. Her expertise lies in paid ads, content marketing, email outreach, graphic designing, SEO, and SEM. She has also worked with the top big data analytics companies.
