https://jaxsonharryblog.wordpress.com/2020/06/16/learn-how-these-mobile-app-kpis-can-help/
When you create an app, you just don’t play with templates and words; you put in all of your emotions. You try to make it the best app and make use of all the knowledge you have. You put in effort, expertise, and creativity to create an ideal outcome.
More than just creating profits, you want your app to be genuinely loved by your audience. Only then would you be able to make a mark and fill your pockets with some revenue.
Thus, it becomes obvious to track your app progress and measure where your app stands. For this, you need to determine some KPIs that will give you a clear idea of your app performance. Have a look at some of these crucial KPIs.
What Actually is a KPI?
KPI is an abbreviation for Key Performance Indicator. By understanding some KPIs, you can make use of them to detect your app performance. Once you do that, your mind becomes loaded with solutions for improvement. A measure always helps in letting you know where you actually stand in the crowd. Constant analysis and monitoring help you to stay consistent with your app quality. This, in return, creates substantial revenue for you in the long run. While some KPIs determine the general performance, others focus more on engagement and revenue. Read on.
- The User Growth Rate
This helps you get an idea about the status of your user growth. This KPI is essential as it not only lets you know that your user growth is increasing, but it also tells you how it is booming. It tells you the factors for the rise or decline in the user growth.
- Mobile Downloads
It is obvious to study the number of mobile downloads to know the popularity of your app. This helps you know about the audience that is interested in your services.
- The Installations
Many people download the app but do not install it in their devices. This is nothing but a waste of your efforts. It is essential to track the number of installations to get a clear picture of your app.
- Uninstallations
Disappointing is the view when you see your number of installations declining. This makes it essential to track the number of uninstallations in order to dig deep into the possible reasons.
- Registrations
If you know the number of registrations to your app, you basically know the people who are even slightly interested in your products or services. Not only this, but you can also use the registration details of your users to build future marketing strategies. Successful data miners make use of this technique to deliver the best possible outcomes in the long run.
- Subscriptions
If your app asks for subscriptions, you must track the number. This way, you basically track your most committed users who expect a lot from you. This is an excellent signal for user behaviour.
- Crashes
To determine your failures is the first step towards moving to success. If your app crashes frequently, this is never a good sign. If you keep an eye on the crash rates, you would be able to analyze the reasons and work on them. Finding loopholes are always ethical to grow and improve.
- Upgrades
Once you offer upgrades to your users, it becomes necessary to keep an eye on upgrade numbers, and the time people take to upgrade it. Why? Tracking of updates tell you about the readiness of your users to get a better experience, and the time taken to upgrade tells you how comfortable your users are with the new changes you are offering.
- Retention Rate
This tells the exact number of people who come back after a stretch of times has passed. This indicated the addiction factor towards your app.
- Screens Per Visit
This tells the exact number of pages that a user clicks on after each visit of your app. High numbers are a good sign if you work closely with advertising and monetizations.
Source url: Mobile App KPIs.
