LinkedIn Marketing
LinkedIn marketing is the process of promoting an individual or company on LinkedIn in order to increase traffic to their profile. Businesses can utilize the platform to create their own company pages and sub-pages (for example, for specialized products) and use them to:
- Increase brand awareness
- Share information to increase traffic to a business's website or blog.
- Make new business connections or improve ones that are already established.
These techniques can be applied to draw attention to the business and, ideally, to generate leads. To take advantage of these benefits, you must first create a LinkedIn business profile.
LinkedIn also provides additional features such as LinkedIn Boosting, LinkedIn advertising, and Showcase Pages.
Types of LinkedIn Marketing
There are two types of marketing, one is organic and the other is paid marketing.
Organic Marketing, refers to having the ability to reach your LinkedIn audience without the need for paid advertising. It enables you to interact with your contacts and promote your company without having to pay for each click.
Organic posts are available on the business's Page under “Posts,” but they may also appear in the newsfeeds of followers when they are posted.
Paid marketing, also known as Sponsored Content, appears only in the newsfeed of the targeted audience. They are most easily identified by the word “Promoted” just below the company's name in the post. They also often contain a hyperlinked call-to-action button that takes users to a location outside of the post.
Advantages of LinkedIn Marketing
Generation of Leads
With the use of LinkedIn marketing, you can achieve a great deal on only a single platform, producing significant lead generation.
Gaining Trust
The success of your marketing activity is dependent on the quality of your company or personal profile. Displaying your highlighted achievements on your LinkedIn profile creates trust and amazement in your audience, possibly converting them into potential leads.
Promotional Targeting
With the use of LinkedIn's marketing tools, you may direct traffic to your campaigns by focusing your advertising efforts on specific target groups who use mobile devices, laptops, and tablets to access the network.
Amelia IT strives to assist you in reaching your small business online marketing objectives. Contact our team today to learn more about LinkedIn marketing or our other online marketing services!
