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Local government coalition pushes for restrictions on gambling advertising in UK

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The Local Government Association (LGA) has voiced concern about gambling advertising that encourages minors to gamble on the UK border, and has urged parliamentary leaders to tighten regulations on gambling advertising with the aim of reducing the negative impact on minors and protecting the vulnerable.

LGA says gambling advertising has been on the rise in recent years, and according to the association, gambling advertising has been growing at an alarming rate of 500 percent , putting many young vulnerable children directly exposed to the negative effects of gambling advertising at risk, which minors gambling addicts.

Simon Blackburn, chairman of the LGA's safe and powerful community committee, aims to establish gambling as a legitimate entertainment, but at the same time to stimulate people to gamble responsibly, he added that the number of gambling ads is extremely high and stricter laws should be enforced.

The LGA required an impact test to properly assess the risk. Separately, the board has asked for permission to reject applications from new betting companies where there are sufficient number of betting companies. Finally, the LGA proposed reducing its controversial maximum stake in Fixed Odds Betting Terminals (FOBT) from £100 to just £2. This is expected to protect players from exhausting their bank rolls and causing huge financial losses.

It should be noted that, although the British government raised the possibility of a crackdown on FOBT earlier this year, the future of gambling machines remains vague. It is being criticized for the increase in gambling problems. The Commission has announced that it is not entirely opposed to gambling operations, but is opposed to the clustering of betting shops and FOBTs in certain areas.

Other anti-gambling advertising campaigns
This is not the first UK campaign aimed at setting stricter rules for gambling advertising. As the casino report discovered earlier this year, British business tycoon Alan Michael Sugar, better known as Lord Sugar, is one of the main opponents of betting advertising. On the back of the same idea, he appealed to the government to revise the law and withdraw all broadcast betting ads.

However, like other industries, gambling operators are allowed to advertise their products, but in an appropriate way, they target specific audiences.

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