Magento e-commerce platform is widely-known around the world. It powers over 1 million online stores, including Shopify and WooCommerce.
The platform’s unique design and functionality make it easy for store owners to sell more products, faster. Magento is supported by a large community of developers that can help improve your website as they skillfully build a wide range of themes, extensions, and more.
This proves to be much more useful in enhancing customer experience and growing sales. Because of reliability and many other reasons, even software development experts suggest that you must set up an online store to grow your business using the Magento ecommerce platform.
It’s hard to keep up with the ever-changing market trends in the web development industry but if you have Magento on your side, it’s easy to not only survive but thrive too. Because you need a constantly evolving platform that can help you grow your online business, this article discusses a few tips that will help you achieve that.
Best tips to grow your Magento-based eCommerce business
1. Focus on Channels With High Purchase Intent
When you’re starting, you’ll want to focus on building awareness and generating leads for your e-commerce business. And to make successful sales, you must prepare a list of customers that are interested in your products and services but haven’t bought from you yet. These are called “persuadable” leads, and they include:
- Buyers who have shopped at your website or tried one of your products but didn’t make a purchase;
- Visitors that visit your online store regularly but don’t buy anything from you.
- People who may be considered potential buyers based on demographic information (e.g., age, marital status).
You must actively promote your products and grab every opportunity to do it. And it’s not like you can do it only on your website. Now, you can also promote your products and services on social media channels. You want to make sure that your customers know about the best deals in your store and how they can get them by using multiple channels at once.
One of the best ways to do this is by creating content that offers value to your customers and helps them make informed decisions about your brand and products. For example, if you have a photography business, creating content that shows how your products are used in real-life situations will help you generate sales from your customers who are looking for inspiration as well as information about new products and services.
2. Optimize user experience on multi-devices
If you want to grow your e-commerce business, you need to make sure the user experience is optimized across all devices. With the advent of mobile devices, there has been a significant change in people’s online shopping behavior.
Mobile devices like tablets and smartphones are now used for more than just browsing websites — they’re being used for actual shopping. And that means you need to take mobile usability seriously to succeed on mobile devices.
Here are some tips for creating a seamless shopping experience on multiple devices:
- Make sure your website looks great on all screen sizes, whether a phone, tablet, or even a TV set.
- Clear navigation through all platforms to help customers find what they want very easily.
- Use responsive design or adaptive layouts so that your site looks great in any sized browser window (or even on different resolution monitors).
It’s important to optimize your site for multiple devices, especially if you want to appeal to a global audience. You can do this by testing different user interface designs for different screens. This will help you determine which design works best for your customers and how they prefer to navigate through your site.
Even if you have a small business, you should consider using a responsive design so that all visitors can easily access your content regardless of their device or operating system.
3. Develop SEO & marketing strategies
Your website’s search engine optimization (SEO) and marketing strategies are vital to your success. If you don’t have a marketing strategy, you’re missing out on a chance to attract new customers and boost your sales.
If you want to increase your reach, first you must make your prospects trust your business and your website. You can do this by providing thorough content that is relevant to their needs and interests so that they can make informed decisions about your product or service.
You can include your social media platforms like Facebook and Twitter in your marketing strategies. You can use these sites to launch an online store, advertise special promotions and share inspiring stories about how people are benefiting from your products or services.
You can also do this with the guidance of a development agency that can help you develop your website. When you hire them, they do all your web development-related work for you while you can solely focus on your core business.
The development agency should know how to develop websites and handle their optimization so that they can get the best out of their investment. They should also be able to create a marketing strategy that will help their customers through social media platforms like Facebook, Twitter, and LinkedIn.
4. Optimize web performance
When it comes to website performance, there are two important things you need to know:
- How many people visit your website?
- How much time does it take to get where they want?
If you have a busy e-commerce site, the last thing you want is for your site to be slow because of unnecessary load times. The key to successful e-commerce business is optimizing your website’s performance. With the increasing number of visitors, you need to put in more effort to make sure that all of them keep coming back.
First of all, you must add a Content Delivery Network to your website. A CDN is a network of servers located around the world that hold your website’s files for you so that visitors don’t have to download them from your server every time they load your site. This can speed up page loads by up to 70%.
Also, you don’t want to add any big-size images to your website. Images can be anywhere from 1MB up to 20MB in size, depending on what type of image file format it is, and how much storage space it needs on the server. Images with too much size will slow down page loads because they take longer for the browser to download than smaller ones would.
5. Upgrade to Magento 2
Magento 2 is the latest version of the platform and it’s a great option for merchants that want to take their online business to the next level. It has all of the same features as Magento 1, but with some new upgrades that make it more powerful and easier to use.
The biggest difference between Magento 1 and 2 is that the former is built on PHP, whereas Magento 2 uses the latest version of PHP known as HHVM (HipHop VM). It is also important to note that Magento 2 is faster than its predecessors.
The first thing you should do after installing Magento is set up a staging environment for testing your changes before deploying them to production. This can be done by creating a new database and testing the site with a local copy of the software or by uploading an already configured development environment to your server.
Once you’re satisfied with your changes, it’s time to optimize them further before implementing them into the production environment. The best way to do this is by using Magento’s built-in code analyzer and designer tools. For example, if you’ve added new products or changed pricing rules, then use these tools to analyze how they affect the performance and layout of your website.
Magento 2 also comes with a built-in Search feature that allows you to search through your website content in seconds rather than minutes or even hours. This feature can be a great help if you run a large ecommerce store where customers are looking for specific products or categories.
Final words
Managing an ecommerce website is very complicated. There is so much competition and very little room for growth. Even if you manage to grow a successful business, it’s hard to stay on top of all the trends and meet your customers’ requirements. However, Magento is not like other eCommerce platforms. It’s a solution that provides better results with minimum efforts.
