The scope of our recent study on “Maternity Wear Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Product Type (Top Wear, Bottom Wear, Dresses and Gowns, and Innerwear) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others),” includes the description of factors fueling the market growth, estimation and forecast of revenue, and identification of significant market players and their key developments, along with providing analysis of market share.
The maternity wear market was valued at US$ 12,257.41 million in 2021 and is projected to reach US$ 16,578.64 million by 2028; it is expected to grow at a CAGR of 4.4% from 2021 to 2028.
Maternity wear is usually created with a loose, fitting cut that contains elastic, tabs, and stretchable fabric, such as elastane and spandex. The wear provides extra comfort throughout pregnancy period. Many women wear maternity clothes after giving birth until they lose the pregnancy weight and can wear normal attire.
Based on product type, the maternity wear market is segmented into top wear, bottom wear, dresses and gowns, and innerwear. The top wear segment held a significant market share in 2020. The progression of maternity clothing evolved fashionably, as women became selective about style and comfort in the types of maternity clothing they would wear. Modern-day mothers are highly conscious of their physical appearance during pregnancy. Hence, maternity wear is considerably differentiated based on consumers’ preferences and occasions. The wear is designed using a loose, suitable cut that comprises elastic, tabs, stretchable fabric such as elastin, and spandex allowing consumers extra comfort in their gestating days. Thus, the ease and comfort provided by the top wear drive the market growth for the segment.
The maternity wear market is segmented into five main regions—North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South and Central America (SAM). Asia-Pacific held the largest share of the global maternity wear market in 2020, whereas North America is expected to register the highest CAGR during the forecast period. The market growth in the Asia Pacific region is attributed to the increasing spending by new mothers on the first pregnancy photo-shoots, accompanied by growing purchasing capacity of women in the region. The number of births per woman in countries, such as India, China, and Argentina, is comparatively higher than other countries as per the report by World Bank in 2020. This is anticipated to augment the demand for maternity clothing in these countries during the forecast period.
Impact of COVID-19 Pandemic on Maternity Wear Market
During COVID-19 pandemic, various industries were impacted negatively due to lockdowns, travel bans, manufacturing units shutdown, and supply shortages. The pandemic has drastically altered the status of the consumer goods sector and hindered the growth of the maternity wear market during the initial phase. The impact of the pandemic was felt hard across textile, apparel, and fashion industries. In the textile sector in Europe, compared to the period 2019, production fell by 26.9% during April–June 2020, when global COVID-19 cases peaked. In contrast, imports of textile products in Europe saw a dramatic increase, with 154.2% in the same previous period (April–June).
Maternity clothes are made with solid and stretchy material that adjusts to the inevitable growth of your body, providing snugness, flattery, and support. The best fabrics are natural ones such as cotton, modal, and other blends of materials because they are soft and allow steady breathing.
A pregnant woman uses maternity wear clothes from their first month or so after giving birth. The maternity wears are manufactured to provide comfort and enough flexibility during pregnancy or after. Maternity wear includes topwear, bottomwear, dresses and gowns, and innerwear. Raising a family is a cherished goal for many working people. Yet pregnancy and maternity are especially vulnerable for working women and their families. Expectant and nursing mothers require special protection to prevent harm to their or their infants' health, and they need adequate time to give birth, recover, and nurse their children. In this, maternity wear plays vital role.
Moreover, many countries' current federal and state laws protect some pregnant women. The working situation while pregnant is much more common today than before the Pregnancy Discrimination Act. According to the U.S. Census Bureau's 2018 American Community Survey (ACS), around 23.5 million employed women with children, and nearly two-thirds worked full-time, year-round. Empowered women increase the disposable income, which tends to increase the expenditure capacity of working women. Further, the increasing percentage of pregnant women in the total workforce has added to the demand for maternity wear. Moreover, according to the International Labor Organization, the female labor force participation rate in 2019 was the highest in Sub-Saharan Africa with 61.29%, followed by East Asia and Pacific with 58.83%. Therefore, the increase in the working population is supporting the growth of the maternity wear market across the world. In this era, women have become increasingly conscious about fitting clothes. Further, maternity wear is considered a part of fashion clothing as well. They increase fashion consciousness among working pregnant women and is driving the maternity wear market.
Gap Inc, Seraphine, Isabella Oliver, H & M Hennes and Maurits, Brunelli & Co. S.R.L., Mothercare, Boob Design, Shaico Fashion Pvt. Ltd., Pinkblush Maternity, Organic & More, are some of the key players operating in the global maternity wear market. These players are increasingly adopting strategies such as mergers and acquisitions and research and development to increase their geographical presence and consumer base globally.
About The Insight Partners
The Insight Partners is a one-stop industry research provider of actionable solutions. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We are specialist in industries such as technology, media, food and beverage, chemical and materials, and telecommunication.
Our research model is very simple. We believe in client servicing and delivering the best quality to our customers. Through our research content, we are making sure that our customers get value for their money along with better quality data and analysis.
Our research content is majorly focused toward market trends in terms of market sizing, competitive landscaping, company analysis, regional or country analysis, etc. We provide a detailed break-up of segmentation in terms of geography, technology, products, and services etc., which helps our clients to gain a deeper analytical understanding of various research topics.
Contact Us
If you have any queries about this report or would like further information, please contact us:
Global: +1 646 491 9876
Asia Pacific: +91 20 6727 8686
Email: sales@theinsightpartners.com
