Emerging Channel:
Mobile phones are not a communication tool and the strongest technology to connect the digital between urban areas and rural have-nots.
Yet, within two decades of its launch in India, mobile phones have reached remote rural areas despite hurdles like lack of connectivity, electricity, and low literacy levels.
On the other side, it has created direct and indirect job opportunities for the youth.
The government and private agencies have also started using Mobile Phone to deliver enterprise services to citizens and customers.
The Reserve Bank of India had allowed financial banks to provide banking services on mobile phones, whereas the Government of India had also approved the Framework for delivering financial services through the mobile phone developed by the inter-ministerial group.
In continuation, the Government of India has launched a mobile seva and aims to provide government services to the people through mobile phones and tablets.
It has been developed as the core infrastructure for enabling the availability of public services through mobile devices.
After the launch of 3G technologies in India, citizens can now access health, educational, agricultural, and infotainment services on their mobile phones.
MSDG have functionalities such as hardware and software to examine and expand m-Governance applications to receive public services through mobile devices.
Its an integrated system for delivering IVR based services through mobile and support, delivering both voice and data services and content in a network and device-independent manner to the extent possible and feasible.
Unified Mobile Application for New-age Governance:
Unified Mobile Application for New-age Governance (UMANG) presents a single integrated platform for all Indian Citizens to reach pan India's e-Governing services extending from Central to Local Government groups and other citizen-centric services.
UMANG aims to provide superior services suggested by Central and State Government authorities, Local bodies and other utility services from private organizations.
It presents a combined approach where citizens can install one application to avail of multiple government services.
UMANG is a Digital India initiative of the Ministry of Electronics and Information Technology.
The key features are,
- UMANG provides endless integration services with customer-centric help like Aadhaar and Digilocker.
- It provides a commons can blended approach to install one application to avail the multiple government services.
- UMANG can be accessed in multiple ways like mobile application, web, IVR and SMS, which can be accessed through smartphones, tablets and desktops.
- UMANG has a rich multimedia choice that focuses on maximizing usability and improving the user experience.
- UMANG supports 12 major Indian languages in addition to English.
- UMANG aims at making government services accessible to citizens at their fingertips just one of the apps launched under the government's Digital India initiatives.
