Find yoga-related message boards in both your local area and the area of the yoga retreat. Post information on your retreat and link to your webpage. As mentioned earlier, create a Facebook page for your retreat and often link to it in your posts. Encourage your friends, family, and students to “like” your page.
There are a couple of internet advertising options that we are cautious to recommend. Pay-per-click (PPC) advertising doesn’t always yield a return on investment. With PPC, advertisers bid on ad placement in web searches. For example, if someone searches for the words “yoga retreat in India”, you would bid to have your ad placed on the “sponsored links” list in the search results. When someone clicks on your ad, then you’re charged, typically $1-$2. Depending on the rate at which you can convert clickers to buyers, this may or may not be an effective option.
We recommend straying away from purchasing access to email lists. The ‘collected’ emails on these lists consist of largely unqualified people, whom like yourself, dislike spam messages. They’re likely to remember that they didn’t sign up for your retreat’s email list and you’ll be lucky if they open the email at all. Stick to the recommendations. Save on costs and put your efforts where they are proven to be effective.
Getting Repeat Customers
With any luck, your marketing efforts will have paid off and you’ll end up with a full row of smiling faces sitting in sukasana in your tropical paradise yoga retreat in Goa . Take care of these precious people and make them happy. Like samahdi-bliss happy. Repeat customers can make up 10–20% of clientele and word of mouth is the most effective advertising. Be sure to collect some testimonials to put up on your website for your next amazing yoga retreats.
