In an era where jewelry is increasingly becoming an everyday decoration, people have to focus on getting more and better-looking jewelry for less money. Thus, wholesale jewelry was born. In the wholesale jewelry market, a more cost-effective model is derived — jewelry sold by kilograms. It has to be said that this model has produced great success between consumers and producers. So how does jewelry selling by kilograms win the market?
The “price-by-the-kilogram” sales model appeared a few years ago and was an attractive gimmick for merchants. There is no scale effect in the industry and it is not representative. Many jewelers only stay at the wholesale level but have not proposed more innovative activities.
The profit of selling jewelry by the pound is very low, and some are flat or slightly insufficient, mainly because the sales volume is large. Take jewelrykg, a jewelry supplier as an example, as the first company to start this model, it faces many challenges. For example, when consumers do not yet know much about this new model.
So why is there such a sales method as selling jewelry? The main reasons are as follows:
1. Because the jewelry trend is updated every year, it is difficult to fully grasp the fashion trend.
2. There are too many varieties of jewelry. If consumers buy back all the styles they like, that must not be cheap.
3. Some products cannot be positioned as new products because of small defects, and can only be used as inventory, but there are too many varieties, and the quantity of each is very small. It is also a hassle to set a price. All jewelry is sold by weight (kg), so this industry was born.
Jewelry comes in a variety of styles by weight, and each style has a different profit margin. Therefore, it is recommended to understand the profit margin in the most reasonable way. You can buy some wholesale jewelry on jewelrykg’s official website and weigh them according to the quotation.
In fact, the main reason for the sale of jewelry is that in the past few years, the jewelry industry has experienced a huge baptism, especially driven by the wholesale jewelry industry, many jewelry companies have withdrawn. Today, many companies have changed their business models or opted for small profits but quick turnover. As a result, under the leadership of the new model of jewelrykg, the sales of jewelry priced by weight gradually appeared, which caused a boom.
As the first company to propose pricing by weight (Kg), jewelrykg has a more obvious sales advantage in the market because they are the first to propose a new model of wholesale jewelry and put it into practice:
1. The product line is affluent, and the product styles per kilogram are diversified and suitable for personal use or wholesale sales.
2. All the products sold by kilo have independent packaging, not bulk jewelry on the market, and do not have independent packaging. They are all defective products. It will not affect the customer’s secondary sales or gift giving.
3. The quality of the products is good. The products sold by kilograms come from jewelry factories, which are packaged and sold at low prices for the rapid return of cash, or some products that have broken contracts. So the product is by no means inferior, and every product has integrity.
4. Complete after-sales system.
5. The products sold by kilo are sent in random styles, and every purchase is full of surprises. The buyer can even make a wish to get her specified product included in the package sold by the pound.
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