The oral care industry is growing rapidly and is expected to continue growing in the foreseeable future. According to a recent study, the global oral care market size is projected to reach USD 54.9 billion by 2026 from USD 47.2 billion in 2021, at a CAGR of 3.1% during the forecast period. This growth is primarily driven by factors such as increasing awareness of oral health, changes in lifestyle, and rising disposable income. Additionally, the introduction of advanced technology and the growing need for cosmetic dentistry are also expected to contribute to market growth. Moreover, an increasing number of geriatric population as well as rising prevalence of dental diseases are also expected to boost the growth of the market.
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Oral Hygiene Products Industry Trends
- Sustainability: Increasingly, consumers are looking for personal care products that are sustainable and environmentally friendly. Manufacturers are responding by incorporating more natural and sustainable materials into their products such as bamboo, plant-based plastics, and recycled materials.
- Personalization: Consumers are looking for personal care products that are tailored to their specific needs. This has led to an increase in customized products such as toothpastes, mouthwashes, and flosses that are tailored to the individual’s oral health needs.
- Technology: Technology is being integrated into oral hygiene products in order to make them more effective, efficient, and accessible. Examples include electric toothbrushes, smart flossers, and mouthwashes that track and monitor oral health data.
- Natural and Organic: The demand for natural and organic oral hygiene products is on the rise. Consumers are looking for products that are free from harsh chemicals and artificial ingredients, and manufacturers are responding by offering more products that are natural, organic, and vegan.
Some of the prominent key players are:
- Colgate-Palmolive Company (US),
- Procter & Gamble (US),
- GlaxoSmithKline plc (UK),
- Unilever plc (US),
- Koninklijke Philips N.V. (Netherlands) and many more…..
Toothpastes segment dominated the market.
- The toothpastes segment occupied a larger share of the oral care market in 2020. The large share of this segment can be attributed to the high adoption of toothpastes for the maintenance of oral hygiene and the growing awareness of the utility of these products in the prevention of dental caries.
By distribution channel, the online distribution channel segment expected to grow at the highest CAGR.
- The consumer stores segment accounted for the larger share of the oral care market. However, the online distribution channel segment is expected to grow at the highest CAGR in the forecast period. This high growth can be attributed to the increasing number of internet users and advantages such as low costs, free deliveries, availability of multi-brand oral care products, and the convenience of purchasing along with product comparison.
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Oral Care Market Growth Regional Analysis
The regional analysis of the global oral hygiene market includes North America, Europe, Asia Pacific, South America, and the Middle East & Africa. North America is expected to be the fastest-growing market for oral hygiene due to the increased awareness about oral hygiene, rising disposable income, and increasing demand for dental and oral care products. In addition, the growing prevalence of dental diseases and the increasing demand for preventive oral care are also expected to fuel the market in the region.
Asia Pacific is expected to be the largest -growing market for oral hygiene due to the increasing demand from developing countries such as India and China. The rising disposable income, increasing awareness about oral hygiene, and the growing prevalence of dental diseases are some of the major factors driving the market in the region. In addition, the growing demand for preventive oral care products is also expected to fuel the growth of the market in the region.
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