Omnichannel is one of the words that are on all brands and retailers' lips. The rising popularity of various gadgets and available purchasing option at their fingertips have compelled brands to integrate more technologies into their business models. These implementations of novel solutions make shopping experiences more fun and intriguing. And helping fashion and luxury brands take this notion to new heights is custom shoe designing, a customization tool that helps footwear companies be accessible across various touchpoints. Its solutions can be used by end-users anytime and anywhere, and they can seamlessly design their footwear.
Online Shoe Design Helps Brands Increase their Visibility
A recent study commissioned by Deloitte and eBay acknowledges that the potential value of omnichannel usage within company sales strategies was worth up to £9bn. However, as the new shopping behavior gains momentum in the fashion industry, many businesses refine their retail experiences and make them more inspirational and effective. Another survey was conducted to find out the performance of businesses across multiple channels in retail. Fashion houses, such as John Lewis, Marks & Spencer, Harvey Nichols, House of Fraser, and ASOS were also highlighted as other top contenders. Many experts believe that most retailers sometimes didn't have the glue they needed to hold all channels together.
Consequently, they would lose or disappoint many of their customers and sales. The primary reason behind this phenomenon was that customers, brands, and other distributors hadn't embraced mobile facilities. The geolocation boundaries and other marketing collaterals were some of the biggest concerns that needed to be addressed as a priority.
Nonetheless, as technology advanced and people became more comfortable with new ways of shopping, brands, too, have tried their level best to optimize their existing channels and embrace the new ones. In this blog, we shall highlight how new technologies have helped fashion and footwear businesses to expand their horizons.
Here are some multichannel practices that have helped fashion and luxury houses to expand their businesses:
Providing Engaging Online Content
Creating great online user experiences is the key to bringing customers back. Mere web content writing is not enough, and they should rather create content or experiences that help them engage with customers. Many brands and retailers have already taken pride in managing their magazine content and emphasizing their top menu. This helps in giving users some ideas for the latest fashion and inspires their next purchases. Great content across various platforms can help companies gain back their consumers, and when happy with the information and product, they can head to the checkout.
Similarly, the 3D shoe design online offers customization solutions to fashion houses and allows their customers to seamless design their footwear across various platforms using 3d technology. The custom-made tool helps brands and retailers to leverage omnichannel trends.
Blending Offline and Online Shopping Experience
With technological advancement, shopping is no more about making efforts or inconveniences. However, when every customer wants a slightly different experience, brands have to think about novel solutions to bridge people's expectations. Brands must work to give as many convenient and simple options as possible. As customers' expectations for next-day delivery, shipping, in-store collection, order tracking, and easy returns have evolved, it is imperative for fashion companies to adhere to these changes. Leading and budding companies have already started to cater to these demands and begun blending the online and offline platforms to ensure a smooth transition.
Interacting Through Social Media
Besides great content, businesses must engage with their customers using various platforms, such as Instagram, Facebook, Twitter, and other domains. These new platforms are the new medium to bring it to people's attention. Buyers must be given a lot of fashion inspiration to their followers by showing off relevant items around the same time, such as on Thanksgiving, Christmas, or any other day. This means that their customers can always feel that they are the first to hear about new things. It is easy to spam on Twitter along with relevant great pictures.
Closing Comments-
From the factors mentioned above, it is evident that if fashion and footwear houses pick the correct marketing strategies, they can make a difference. Omnichannel strategy is one of the biggest marketing strategies that can take their businesses to the next level. The custom shoe designing by iDesigniBuy enables footwear companies to offer a platform where their buyers can seamlessly customize their shoes, sneakers, sandals, and many other aspects, across different touchpoints.
