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Play’n GO has announced the acquisition of a Swedish B2B suppliers' license, ensuring that the world’s leading gaming entertainment supplier will continue supplying its catalogue of games in Sweden.
While Play’n GO continue to expand globally, this license renewal shows the company’s continued commitment to the European market, in this instance specifically to its founding country, Sweden.
“Sweden is Play’n GO’s home turf,” said Magnus Olsson, Chief Commercial Officer for Play’n GO. “We are most certainly a global company today, with both staff and customers all over the world, but we maintain our firm roots in Sweden to this day. It’s extra special for us to receive one of the first licenses from the regulator Spelinspektionen.
The Swedish license acquisition is the second of 2023 for the company, following the U.S. iGaming state of Connecticut just weeks ago.
In 2022, the company entered a number of new regulated markets including the Canadian province of Ontario, alongside the U.S. states of New Jersey, Michigan and West Virginia.
“Of course, we will continue to supply the most exciting and safe casino gaming experience to Swedish players, as we have done for nearly 20 years,” said Olsson. “Our content today is used by operators in the Swedish market to excite and retain their players. with innovative cross-sell slots like Gerard’s Gambit on the horizon, I don't think the Swedish market has truly seen the full might of Play’n GO yet. We would like to thank Spelinspektionen for the swift granting of our license so early in the process, allowing us to continue leading from the front in supplying the safest, most entertaining casino experience for players in our home market of Sweden.”
