If you ask any business owner what they want for their business, you’ll probably hear “more customers.”
Businesses simply cannot rely on their current customers to drive growth. Thus, there’s a continuous need for more leads who will eventually turn into loyal clients. This perpetual quest for potential customers has given rise to innovative strategies, among which Pay-Per-Click (PPC) advertising stands as a potent tool for driving targeted traffic and generating valuable leads.
In this comprehensive guide, we'll delve into the world of PPC management services. We will discuss the strategies and techniques that can help your business get more traffic and, ultimately, more leads.
1. Know Where Your Audience Is
A major reason why aPPC management companyis great for finding potential customers is because it can reach a lot of people. However, here’s the catch – you don't have to reach every single person out there with your ads. In fact, when you have to pay for every click on your ad, you want to be careful about who sees it. You're aiming to show your ads to the specific group of people who are most likely to be interested in what you offer.
The first thing you need to do with PPC is figure out who your target audience is. Once you know that, you can then figure out where these people spend their time online. For most brands, ads on the Google search engine results page are typically the most valuable, as nearly everyone uses Google. However, you can limit which sites you appear on in the display network depending on your audience’s preferences. In addition, you can choose which social media platforms to prioritize depending on how your audience uses them.
So, the first thing you need to do is research your audience. This will help you decide which websites and online places are the best fit for your PPC campaigns.
2. Set Up Proper Tracking
Tracking plays a crucial role in the world of PPC lead generation. When you're using a PPC management company to run digital marketing campaigns, it's important to collect data as your ads run. This data helps you understand what's working well and what's not, all based on the key performance indicators (KPIs) for generating leads.
The analytics tools within PPC ad platforms automatically generate tracking data. This data makes it easy for you to examine how successful your PPC campaign is.
You have a few ways to track your PPC data:
- UTM Tracking: UTM tracking codes are extra bits you can add to your web addresses (URLs) to follow the progress of various strategies and campaigns in more detail. These codes tell you which campaign it's part of, where it's appearing, the channel it's on, what kind of content it is, and which keyword it targets.
- Dynamic Number Insertion (DNI): If your PPC ad's goal is to get people to call you, you need a method to link those calls back to the ad. DNI services like CallRailmake unique phone numbers for different campaigns. This way, you can see which ad led to which call.
- Conversion Tracking: Conversion tracking helps you see how clicks on your ads turn into actions on your website, like filling out forms, making phone calls, signing up, or buying.
Combining effective tracking with a customer relationship management (CRM) tool can ensure you manage your customers well. HubSpot is a good CRM tool that can connect PPC ads with eventual sales conversions. It helps you see how your ads influence sales and manage your customer relationships in a smarter way.
3. Target Industry-Related Keywords
Keywords are words or phrases that people type into Google when they're looking for something specific. They do this to find the information they're interested in. The best keywords for your PPC ads are the ones that relate directly to what you offer. For instance, if your company makes things, you'd want keywords like “textile manufacturing” or something similar.
When you're starting your PPC lead generation campaign, you need a set of keywords to focus on. You can find these keywords from places like Google Ads. However, it's super important that the keywords you choose are really connected to your business. Why? Because this helps potential customers discover you more easily.
The only thing that limits your choice of keywords is how much money you can spend on your PPC campaign. If your budget is tight, start with a small number of high-value keywords. Conversely, if you have a larger budget, you can be more ambitious and go after a larger number of keywords.
4. Create Unique Landing Pages
To make your PPC lead generation campaign work really well, you need more than just convincing ads. You also need landing pages that give helpful info and match what your potential customers want.
A PPC management company can help you create landing pages that deliver what the ads promised to your potential customers. Note that every landing page should connect with the keywords in your ad campaign and the people you're trying to reach.
Each landing page is made to turn a lot of potential leads into actual customers. These pages should be super focused, with no distractions. They should only give the important info your potential customers need and have a clear call to action.
According to Google, a good landing page needs to:
- Match your ad and keywords
- Be easy-to-navigate
- Provide useful and unique content.
You can learn more about Google’s guidelines for optimizing landing pages here.
By using aPPC management company, you can significantly enhance your Lead Generation strategy. Placing your brand directly in front of your target audience, right within their online surroundings, not only fosters engagement but also nurtures a positive reputation.
If you wish to expand your business, Search Bergis here to assist you. With our expert PPC campaign management services, we can help you drive substantial traffic to your website and capture valuable leads, ensuring that your business flourishes in the ever-evolving digital realm.
About the Author
Taylor is a passionate entrepreneur who aims to help online businesses become successful. He has helped countless businesses grow through PPC advertising and conversion rate optimization.
