We provide Google adwords services and able to run an ROI based SEM campaign. We find out the top keywords with high monthly search volume and suitable to website’s services and products for an excellent result.
What is the Conversion Rate?
Conversion Rate is the ratio of how many website visitors are turned into customers that do a targetted action. In most cases, it will be paying for a product or service. It is the measuring metrics of what a conversion will be depending on the industry and the type of offering that particular website provides.
A few common types of conversions are:
- Paying for a product
- Subscribing to a service
- Filling a form
- Downloading information
- Calling the consultant
- Making an inquiry
How to track Conversion Rate?
Typically, a good website developer will help you track your conversion rate or teach you how to track them. Common platforms where you could track conversion rates are:
- Google Ads
- Google Analytics
- Facebook Ads (includes Instagram Ads)
- Twitter Ads
- Pinterest Promoted Pins
What is Conversion Rate Optimization?
There are two steps to increase the conversion rate.
The first step is to increase the number of visitors clicking on your website. That’s done by SEO and SEM, which increases your company and site exposure online. We have talked about utilizing SEO, SEM, and various types of advertisements online in previous articles.
The second step is to increase the number of successful conversions. As mentioned before, different companies and industries have other measurements of conversion. But the method to improve it is by Conversion Rate Optimization.
What is Conversion Rate Optimization (CRO)?
Conversion Rate Optimization is the method to enhance the number of conversions and the number of total visitors. Below are standard ways to achieve conversion rate optimization:
1. Provide a personalized experience
2. Simplify website content, highlight the value proposition
3. Prioritize mobile user experience and landing page
4. Increase site speed
Explore more of Webzilla Digital Insights Blog (https://webzilla.co.nz/digital-insights/) and contact Webzilla today to 5x your conversion rate!
