Summary – A well-designed career page is a hiring company's best weapon for building and maintaining its employer brand. No other employment platform has the same breadth of information, customizability, or potential for traffic development. Employer branding and career pages are two peas in a pod. If done correctly, this section of your website may and will be your most effective tool for attracting inbound applicants and growing your talent pool.
Here's a checklist to help you create the most appealing careers page possible:
- Make it simple to locate
The top navigation bar or the bottom navigation menu should both provide links to your career page. With only one click, candidates should be able to access your career page. Candidates will not be attracted to your attractive career page if they can't discover it.
According to a recent survey, the careers pages of more than 70% of international websites were only one click away from the homepage.
- Business Description
A company description is required on your career page. This should be a quick, charming introduction to your organization. Describe yourself, your work, and why you do it.
Make sure you express your company's objective and vision to potential customers in a clear and conversational manner.
- Demonstrate the company's core values
The foundation, core, lifeblood, fuel, and heart of your corporate culture are your company values. Don't forget to include them on your resume.
What are the core values of your company? It might make all the difference if you state your key values on your career website.
- Photos of the Team
Candidates want to see the faces behind the company's brand. As a result, posting images of current employees on your career website is a terrific idea.
Assist your candidates in seeing how enjoyable it is to work with you. Include a photo of your smiling crew so that candidates can see the pillars of strength that support your business.
- Photos from an office outing or event
Pictures from office outings or events demonstrate your company's culture and positive atmosphere. Candidates will be more motivated to join your organization if they see an incentive on your career page.
These photos show prospective candidates that working with you will be a rewarding experience because you value them in so many ways.
- Testimonials from Employees
You may have nothing but nice things to say about yourself as a corporation. But what makes you think others will believe you?
When your employees, on the other hand, talk about their experiences working with you, the message is received differently. As a result, you must provide testimonials from employees on your career website.
- Highlight Employee Perks
How do you add value to your workforce? What are the advantages of having your company's name attached to it?
Candidates are interested in learning about your employee benefits and incentives. Whether it's family leave, student debt repayment, tuition reimbursement, healthcare insurance, gym memberships, sponsored vacations, or other benefits, there's something for everyone. Bring everything you do for your staff to the first page of the document.
- Company Achievements and Awards
As a company, where do you stand? Are you a recognised industry leader who has received accolades for your achievements?
Don't be bashful about displaying all of your honours and diplomas on your career profile. This will attract the best people who want to work for firms that are leading and thriving.
- Make sure your page is up to date.
Allowing their career website to get out of date is one of the most common blunders companies make. Maintain a list of all active job opportunities.
You risk sending a bad message if you don't update it. You can also lose people who are interested in your company's position since the career page isn't updated.
- Make Your Career Page Responsive to Mobile Devices
Smartphones are becoming everyone's choice for all types of chores, whether it's perusing websites or looking for jobs. As a result, your career page must be mobile-friendly. Make it simple to read your page on a mobile device.
- Short Form of Application
On your career page, the application form or process must be straightforward and quick. The majority of prospects will not apply for a job because of a lengthy application form.
It's ideal to ask for only the information you need up front, then follow up with extra questions once you've been shortlisted or invited for an interview.
- Add Social Media Buttons
Candidates may come across positions that their friends might be interested in. People can instantly share new openings on social media or with a friend if you have a share option. As a result, you'll have access to a broader pool of talented people.
- Job Descriptions That Are Clear
Without interesting job descriptions, you won't be able to build an effective career page. A job description explains what you anticipate from candidates and whether they are a good fit for your company.
They aren't just a list of chores and responsibilities! Instead, they provide an opportunity for you to be innovative and stand out.
- Evaluate the Success of Your Career Page
Remember to keep an eye on your career page, just like any other online page.
You can begin with the following metrics:
Monthly traffic
Conversion percentage
Signups for job alerts
Referral traffic
The information you gather here will help you make smart decisions.
