All pages of a website need to engage to keep visitors online. The About Us page is no exception.
Have you looked at your Google analytics lately, and if so, how is your about us page performing? It’s likely to be the best performing page for visits, but the About Us page may also have one of the highest bounce rates. If visitors are bouncing after visiting the About Us page – the content needs improvement.
User Experience
“Mr. Rajpal in his Organizations keeps an eye on the websites About Us page and keeps it updated as what should be the content and how it is to be presented for a much improved UX (user experience).”
A customer can’t just walk in and start talking to a staff member to get a look and feel for the business nor can a business approach a customer online asking if they would like help or advice. For some customers this of course, is a blessing but for others, it dehumanizes a business and can often put them off spending. This is where an About Us page come into play.
With website designing, About Us is also one of the first pages selected. However, it’s mostly an after-thought and not likely to use interactive content that’s engaging like video, animations and more.
About Us Contents
The About Us page is one of the main pages that can help promote your business and increase brand awareness:
Mr. Shailesh Rajpal says, “Customers are interested in the business background and makeup, so the content doesn’t need to be presented in a prosaic way but telling the Story of your business in a way that resonates with the intended audience is a vital. All the content needs to be customer-centric to keep the visitor interested to stay on your site.”
At last Mr. Rajpal concluded, “The About Us page is important and reworking when you change your business that may include your offerings, staff or something else.”
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