With its artful prints, luxe fabrics and silhouettes, Devon & Jones delivers standout style to your apparel selection. But how do you merchandise this designer brand to captivate customers?
Follow these tips to make your Devon & Jones display a destination.
Choose a Focal Point
Devon & Jones collections tell a visual story. Select one stunning printed top or a premium Devon and Jones jacket like the D700 to be the focal point of your display. Build around this eye-catching piece with neat prints. The bold hero will draw shoppers in.
Elevate The Aesthetics
Take your Devon & Jones vignettes next level with elevated props and materials. Like for each category of clothing. Devon & Jones shirts can be in one area and others each in a different area. Opt for wood, marble or glass display tables. Incorporate artisanal details like woven baskets, antique-looking books or fresh floral arrangements to enhance the vibe. This also helps reflect the brand's refined yet creative sensibility.
Showcase The Best
Juxtapose the finest offerings from the brand for dimensional displays. Drape an exaggerated Devon & Jones jacket over a form, then accessorize with different garments.
Show Full Looks
The Devon & Jones aesthetic truly comes together in complete head-to-toe looks. Use mannequins to showcase how prints and solids, tops and bottoms, dresses and accessories all coordinate into a polished Devon & Jones style moment.
Set Up A Vibe That Aligns With The Brand
Brands like Devon & Jones evoke aspirational lifestyles. Surround your display with imagery that speaks to the essence of the brand – work, culture, art. Images complement displays of premium work casuals collections like Devon & Jones polo shirts. Elaborate photo frames or art prints help set the scene.
Cross-Merchandise
Cross-merchandising Devon & Jones with complementary brands, or non-apparel items, makes for inspired vignettes. Display with leather accessories, jewelry or perfume that match the aesthetic. Collaborate with like-minded designers to showcase a multi-brand outfit style.
Refresh The Wardrobe Periodically
This brand shifts seasonally. Update displays regularly to keep things fresh and capitalize on new arrivals. Shoppers expect to see newness from Devon & Jones, so rotate stock and highlight pre-season collections.
Creative merchandising allows a brand's spirit to shine. By showcasing Devon & Jones apparel thoughtfully with artful props, lifestyle imagery and coordinated pieces, you invite customers to discover beautiful fashion moments.
