Smartphone TV Market Size pertains to viewing content available on streaming platforms on your mobile phone. Rise of communication networking technologies compatible with latest phones coupled with high data speeds can induce demand for smartphone TVs. Prevalence of DVB-H standard can act as a catalyst as well.
Market Scope
The global Smartphone TV Market Size is expected to expand significantly over the forecast period owing to the rising number of smartphone and tablet users. The popularity of on-demand TV and OTT platforms are likely to facilitate market growth. Smartphone manufacturers can gain more subscribers by partnering with an OTT platform and offering their services. The popularity of IPTV and means for measuring audience engagement can bode well for the market in the forthcoming years.
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Segmentation
The global Smartphone TV Market Size has been segmented on the basis of usage and service.
By usage, it is segmented into nomadic, fixed, and mobile. The mobile segment is likely to gain precedence in the coming years owing to access to hi-speed Internet and use of mobile phones for entertainment and other uses.
Regional Analysis
Asia Pacific (APAC) is estimated to account for the largest share of the market and is projected to grow at the fastest rate during the forecast period. The major growth in smartphone TV market in the region is attributed to the growing investments and increasing use of mobiles and tablets in APAC. Regulation of communication networking technologies, new guidelines for digital content streaming, and access to live streaming of news, sports, and other entertainment avenues can drive the regional market growth.
Competitive Landscape
Bell Canada, MobiTV, Inc., Charter Communications, Verizon Communications, Inc., Sky PLC, Consolidated Communications, Inc., AT&T, Inc., Bharti Airtel Limited, Orange S.A., and Comcast Corporation are key players of the global smartphone TV market.
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