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If an SEO tactic has the following characteristics, it is considered Black Hat or Spamdexing:
- Attempting to improve rankings in ways that are not approved by search engines and/or involve deception.
- Redirecting users from a search engine-friendly page to a more human-friendly page.
- Redirecting users to a page other than the one ranked by the search engine.
- Serving different versions of a page to search engine spiders/bots and human visitors. This is known as the Cloaking SEO tactic.
- Using hidden or invisible text or the background colour of the page, using a tiny font size, or hiding them within the HTML code, such as “no frame” sections.
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- Using keywords that are unrelated to the website's content and repeating keywords in the metatags. This is known as metatag stuffing.
- Calculated keyword placement within a page to increase the keyword count, variety, and density of the page. This is known as keyword stuffing.
- Creating low-quality web pages with little content but stuffed with very similar keywords and phrases. These are known as Doorway or Gateway Pages.
- Mirror websites by hosting multiple websites, each with conceptually similar content but distinct URLs.
- Creating a rogue copy of a popular website that appears to a web crawler as similar to the original but redirects web surfers to unrelated or malicious websites. This is known as page hijacking.
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