Any business that aims to achieve apex-level success has to take into account various aspects like sales plans, marketing strategies, business models, etc. An important consideration is maintaining the quality and accuracy of data. A clean and verified prospect database is directly related to improved outcomes and assured ROI.
Besides, brands are attracting first-time online shoppers in the aftermath of the pandemic. More customers are coming through the digital front door than ever. Restricted in-person interactions are one of the major reasons leading to more people switching to online modes of conducting transactions.
Though online interactions improve your visibility in the marketplace, there’s a dark side to this digital channels-you become vulnerable to bad actors looking for an easy target. Such issues can erode brand trust over time if not handled properly.
Take the case in point: You are conducting a transaction with a customer who is 5000 miles away from you. How do you verify whether they are a genuine prospect seeking your product or a fraudulent entity (such as bots doing fictitious transactions or ghost customers)?
Brands, therefore, need an efficient data verification process in place to overcome such hurdles and ensure that they conduct business only with trustworthy entities.
Benefits of Data Verification Services
Collaborating with a reliable data verification company is one of the best ways to tackle issues related to poor data quality, wasted sales and marketing efforts, data dump, etc. They help you build an accurate database from the get-go. When you invest in data verification services, you get ready-to-work entries which are an absolute requirement for every brand to close deals faster. Data verification services are beneficial as they help your business:
- Promote Personalization
These days, every business, regardless of the industry vertical, prefers personalized marketing over broader messaging tactics targeting a wide range of customers. Sending personalized messages demonstrates that you are paying utmost attention to your customers and their activities on your website. It is like telling them that they matter to you, their choices/decisions are specifically noticed and will be taken care of.
Consider a scenario: You want to market your newly-launched product and you start by sending cold emails. But the emails end up reaching the wrong audience and now your email address is blacklisted. In short, inaccurate data ends up denting your brand image. Data verification services help avoid such blunders and make sure your message always reaches the intended person.
- Generate Qualified Leads
Crafting a lead score and qualification system is a tedious job, and if the data is inaccurate, your efforts along with the whole lead generation process can go in vain. You not only miss out on several promising accounts but your attempts to get the expected ROI also collapse. Choosing email address validation and phone verification services assures you of a streamlined and profitable lead generation process. The professionals ensure that you get verified data at easy disposal so that you don’t have to waste time looking for the right prospects every time.
- Avoid Data Decay
Outdated, incomplete, or invalid entries can plague a company’s database. This impacts all the areas of an organization. A Gartner report states that sales reps are considered to have one of the worst data proficiencies (43%) in any organization – significantly lower than marketing teams (49%), customer service teams (49%), and finance teams (53%).
But with professional services, you can easily solve the problem of data decay. Data verification experts find irrelevant information, remove duplicate data, and point out emails that are more likely to instigate spam filters. If required, they manually call the individual to know if the phone numbers or email addresses in your database are accurate. This translates to better efficiency and greater revenue.
Bottom Line
Planning and maintaining accurate data is a priority for any business. Inaccurate or outdated data may lead to unsubscribes and bounces. It may also waste your marketing efforts.
Approaching an experienced vendor who can offer you impeccable data validation services can lead to optimized marketing efforts, quality leads, and greater profits. Therefore, you must begin by finding the right professional provider who understands your unique requirements. Remember, correct data translates to incremental business ROI.
Source: Streamline Lead Generation With Data Verification Services
