The latest report by IMARC Group, titled “Telecom Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028″. The global telecom analytics market size reached US$ 5.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 11.7 Billion by 2028, exhibiting a growth rate (CAGR) of 15% during 2023-2028.
Telecom analytics is a vital process through which communication service providers analyze data to gather actionable insights. These insights are instrumental in enhancing customer experience, fostering loyalty, and improving overall operational efficiency. The process encompasses various techniques such as data mining, text analytics, forecasting and optimization, as well as descriptive and predictive modeling. By leveraging these tools, telecom analytics helps reduce operational costs, maximize profits through increased sales, mitigate fraud, and facilitate effective risk management. Additionally, it enables service providers to effectively communicate with subscribers regarding their usage, spending, and purchases, and also allows for the recommendation of profitable offers during the ordering process for subscribers.
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Telecom Analytics Market Trends and Drivers:
Currently, telecom companies are leveraging telecom analytics to address various challenges including reducing churn, preventing revenue loss, enhancing customer service quality, and optimizing marketing and sales costs. This, along with the growing need to streamline operations, is a key driving factor in the market. Additionally, the rising instances of data breaches and cyberattacks in networks worldwide are accelerating the demand for telecom analytics. Furthermore, leading market players are increasingly embracing advanced technologies such as artificial intelligence (AI) and machine learning (ML) platforms to mitigate risks and automate analysis processes. They are also integrating the internet of things (IoT) and big data into their analytics tools to improve customer insights and achieve cost efficiency.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Component:
- Solution
- Services
Breakup by Deployment Mode:
- Cloud-based
- On-premises
Breakup by Organization Size:
- Large Enterprises
- Small and Medium-sized Enterprises
Breakup by Application:
- Customer Management
- Network Management
- Sales and Marketing Management
- Risk and Compliance Management
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Accenture plc
- Adobe Inc.
- Cisco Systems Inc.
- Dell Technologies Inc.
- International Business Machines Corporation
- Oracle Corporation
- SAP SE
- SAS Institute
- Sisense Inc.
- Tableau Software (Salesforce.com Inc.)
- Teradata Corporation
- TIBCO Software Inc.
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