There are a number of things you can do to help streamline your marketing strategy so that it works within your schedule and doesn't suck up all of your valuable time. Here are a few suggestions to get you started. First, develop a simplified marketing plan. Determine what the basis of your marketing plan is – what your goals are and how you plan to accomplish them.
No doubt you've spent countless hours developing a detailed and complex marketing strategy, but when it comes to executing that plan in a timely manner, you will need to scale it down to a more manageable agenda. Sit down and write out a simplified version that focuses on the exact methods you plan to employ and exactly how you plan to do so.
This will be the blueprint on which all your marketing management tasks will be based. Once you have simplified your plan, the next step is to prioritize your list of tasks. List your marketing techniques (SEO, PPC, banner, retargeting, etc.) in order of importance, starting with the one you think will be the most effective in reaching your goal. You now officially have a ‘to-do' list to work with.
Next establish specific goals and deadlines for yourself. Perhaps you'd like to achieve 20 back links each week, or reach 1,000 Facebook fans by the end of next month. Whatever you anticipate will keep you on target to reach your ultimate sales and ROI goals should be listed out here. Be specific and be ambitious but don't be so aggressive that you overwhelm yourself.
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