In the SEO (search engine optimization) world, there are two main techniques that companies can use. These techniques are known as “white hat SEO” and “black hat SEO.” In this post, we will discuss the differences between these two techniques.
White hat SEO is the correct way to optimize a site to appear at the top of search engine results. Companies can perform white hat SEO by following Google’s Webmaster Guidelines and creating relevant content that speaks to a human audience. Companies can also improve their white hat SEO by improving page load times. White hat SEO takes a long-term approach since it uses strategies to improve the user experience.
On the other hand, black hat SEO relies on manipulative tactics that violate search engine guidelines. Examples of black hat SEO include spamming pages with irrelevant keywords (“keyword stuffing”), creating low-quality and repetitive content, and redirecting search engine crawlers to different pages than regular users. While some companies may be tempted to use black hat SEO to get faster results, it will cause them to be penalized by search engines and be seen as less trustworthy.
In conclusion, businesses should utilize white-hat SEO techniques over black-hat SEO. White hat SEO is seen as more reliable and helps companies grow over time. If businesses do not have an in-house marketing team, they should hire an SEO company to help them perform white hat SEO. Zorbis is a leading SEO company that has served clients worldwide. For more information on Zorbis’ SEO services, visit https://www.zorbis.com/ to schedule a meeting with a team of experts.
