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One of the main purposes of CRM is to retain existing clients and ease onboarding of the new ones. Banks need their customers to stay alive and it’s the reason why CRM and banking can’t exist without one another. In this article, we’ll uncover the key challenges every player in the banking industry meets when it comes to adopting CRM solutions and what benefits can be delivered.
Continue reading on CRM in the Banking Sector in OMI blog.
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