To embrace holistic marketing, integrated marketing opposes the silo concept and breaks down barriers between departments. Integrated marketing tries to bring together all parts of marketing communication, such as advertising, sales promotion, public relations, and social media, by using a variety of tactics, methods, and strategies, channels, and activities, so that they all work together as a unified and seamless experience for consumers to interact with the brand/enterprise.
When marketing divisions are treated as separate entities, communication is hampered, and operational efficiency suffers. An integrated marketing communications plan guarantees that all channels are on the same page and follow the same strategy, as well as the same broad business objectives and company values.
Why is IMC Important?
- Attracts More People
By leveraging more communication channels, a company may reach out to a larger number of people. A business will miss out on the audience who drives to work if it ignores radio and billboard advertising in favour of subway car posters. If a company is aware of integrated marketing communications, it can create a multi-pronged marketing strategy that reaches a larger audience.
- Builds Brand Image
A brand begins to resonate with its target audience when it is able to reach them multiple times and through diverse channels. The person is more likely to know and trust the brand if the brand and message are consistently communicated across all media. An integrated marketing communications technique allows for this ongoing distribution.
- Better Revenue
Naturally, revenue growth will increase once a corporation is able to offer a clear branded message across various channels to a large audience. Businesses are very competitive, and they rely on a variety of strategies to generate money, including research, strategy, public relations, digital and social media marketing, design, and more. Concentrating only on one department is no longer practicable. If a company wants to stay competitive in its sector, it must learn to communicate effectively across all departments.
- Modern Approach
Integrated marketing communication outperforms traditional marketing methods since it focuses on not only attracting new customers but also maintaining a strong long-term relationship with them. Integrated marketing communication allows for two-way communication with clients, which is essential in every firm. If you want to succeed in the long run, you must closely monitor customer feedback.
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