We all know how much time we spend watching videos, web series, and movies. And in recent years the video consumption has exponentially grown. With the rise in the demand for more and more videos and not so quick availability of dubbing to other language facilities, the subtitling services sector is experiencing huge demand. Most of us have seen various web series in their original language with subtitles in the languages we understand. Well, unfortunately, subtitling is also benefiting from the disabilities. Stats suggest that around 465 million people around the globe are hard of hearing, and since more than a hundred million hours of videos are watched on Facebook every day, subtitles are needed. By the way that 465 million is expected to reach around 900 million in the next thirty years. Well, not only for those with hearing disparities but for every one of us, language should not be a barricade.
Anyways, subtitling has its purposes, needs, and importance. It affects our lives in more ways than we know. Therefore, to tell you more about the subtitling Voyzapp- the leading voice-over marketplace in India has laid some of its crucial aspects down below: –
Purpose of Subtitling
Better Comprehension – Subtitling is done to create a better understanding of the subject matter. People often prefer to have subtitles along with the visuals. Subtitling enables us to get a better grasp of what is being said. Sometimes it becomes essential for understanding because of the accent or dialect difference, despite our proficiency in the language.
Accessibility – As discussed earlier people with a form of disability also have the access to all the visuals and easily understand the content of the videos. WHO data suggests that around 5% of the total world population has some kind of hearing distortion.
Greater Engagement – It has been observed that videos with subtitles are more likely to be watched till completion. A rough data states that around 91% of videos with subtitles are watched till the end in comparison to 66% of videos without subtitles. So, subtitles definitely make your videos get played and watched for longer.
Breaking Language Barrier – There are about 7000 different languages in the world and not everyone speaks every language. Subtitling your videos into a language your customers are more likely to understand makes it more viable. If your videos have multilingual subtitles that’s even better.
Widens Social Reach – Videos with subtitles are statistically more likely to be watched, reacted to, shared, and get a better response on call-to-action. A vague data suggests that subtitled videos have about 16% better reach, 15% more shares, and about 26% better response to call-to-action. In totality, subtitling widens the scope of your video.
Importance of Subtitling
Well, subtitling your videos is not a tough nut to crack. You just need a professional agency with experience in subtitling & captioning services and rest assured you will get an amazing and SEO-enabled subtitled video. Now, how subtitling is vital to your business is the next thing to understand. Let’s get into this by analyzing some of the big players.
Entertainment and Advertising & Media – This industry has always backed subtitling. From using subtitles to grant authenticity to a video to using subtitles as a medium to deliver humor, the entertainment and media industry has been using subtitles for a long time. You can easily find new subtitle upgrades on YouTube and other video streaming channels.
Medical & HealthCare – The medical and healthcare industry relies a lot on visuals to deliver the relevant information to concerned parties effectively. And therefore, utilizes subtitles very frequently to ensure that message is efficiently delivered and readily understood.
Technical and Scientific – We are more connected with each other and now all the information is accessible to everyone. But to truly make information available to everyone you need to deliver them in a language of their understanding. That’s why subtitles are used in this industry to communicate and to make things easily understood.
Travel & Hospitality – This industry produces the most scenic videos, alluring villas, beautiful beaches, etc., to attract more customers or travel enthusiasts. For communicating with people belonging to a different region, culture, and linguistic ethnicity subtitles are heavily employed by this industry.
E-learning – The E-learning industry utilizes subtitles to cover for the poor audio quality and to increase the efficiency of the learning process. The visual e-learning content aided by subtitles & professional e-learning voice-over grab more attention and the students or the learners get a better grasp of the subject. That’s why many popular E-learning companies have introduced multilingual subtitles on their platforms.
These industries are making the most of subtitling as of now, but other industries such as – gaming, software, e-commerce, etc., are not very from matching them. We all have come a long way from not getting things said and shown in foreign languages to understanding and appreciating them. This has been vastly aided by the subtitling of these visual presentations. So, if you create any video that needs to connect with people of many cultures, you need to hire Voyzapp’s professional subtitling services and make your video connect to everyone.
