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The Why and How of Internal linking for SEO

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According to specialists in SEO in Sri Lanka, your article needs links to rank. Google finds your posts and pages more easily when they are linked to from another website. Additionally, internal links connect your articles and help Google understand the layout of your website. They can help you create a hierarchy on your website so that the most significant pages and posts receive more link value than other, less significant ones. Therefore, using the proper internal linking strategy can help your SEO. These internal linking strategies are generally part and parcel of SEO packages in Sri Lanka offered by any international SEO consultant, and is a great ranking tool that should not be missed.


What is Internal Linking for SEO?

An internal link is a connection between two pages within the same domain. They are just text links that lead from one page of your website to another. The navigation on your website is usually an example of internal linking, but in this case, we are talking about links within the text of the page.


These can be of various forms. They are called “contextual links” because you can include those within your content in addition to those on your homepage, menu, post feed, etc. They direct your visitors to relevant and engaging content. Additionally, they enable search engines to recognise related content on your website and assess its worth.


The Benefits of Internal Linking for SEO

The importance of internal connectivity can be summed up into three factors. They improve your funnel in three different ways.

  • They transfer power from one page to the next (search optimization).
  • They direct visitors to valuable, pertinent content (UX/Usability).
  • As calls-to-action, they urge visitors to act (conversion optimization).


In addition to analysing the relationship between the information on a web page, Google splits the value of each link on a web page in half. Because it has the most backlinks, a website's homepage frequently has the highest value. Each link on that homepage will receive a portion of that value. The links on the next page will each receive a portion of the link value that was sent to them, and so on.


The next step is to identify your most crucial materials. It is your greatest and most comprehensive material, and it covers the essential aspects of your company. When someone searches for subjects or goods in which you have expertise, this is the content you want them to find. You must add numerous connections to this material if you want Google to understand that it is your most significant content. You can link to your cornerstone material from a variety of places. 


Using Breadcrumbs for your website

Every webpage does not require breadcrumbs. You will see that since every website's architecture is so straightforward, we don't need them. However, thousands of product pages on e-commerce sites should surely utilise them.

For the benefit of anyone scratching their heads, breadcrumbs are a straightforward navigational element on websites that show you where you are in the website hierarchy towards the top of a page.


Anchoring texts in your content.

Use the appropriate anchor text after deciding which ones belong on a page and which pages should receive link value. The text that visitors can click on is known as the anchor text. Over-optimizing anchor text could be detrimental to your website. By over-optimization, we mean jamming keywords. Prior to this, you could use the same keyword in all your anchor texts to help your website rank higher on Google. Google has evolved to the point where it now recognises that the content around an anchor text speaks more to the relevance of a term than the anchor text itself.


Make use of pillar pages and subject groupings.

Topic clusters are groups of related articles that collectively cover a wide range of topics. One pillar page and numerous supporting cluster pages make up each group. Topic clusters serve as hubs of pertinent content, which is why they are so useful in internal linking strategies. Each pillar page provides an overview of a broad topic and presents a few subtopics. Then, from the relevant subheadings, pillar pages link out to more in-depth blog pieces on those subtopics. These blog entries are referred to as “cluster pages”, and in turn, they link back to the primary pillar page. Where appropriate, cluster pages can also link to one another and even to pillar sites.


Connect to reputable websites.

Some individuals unnecessarily complicate things like this. The relative authority of the pages on your website can be determined due to the strength of their backlink profile as long as it is connected to a tool like Moz or Ahrefs.


The best internal links are those that spread equity and establish site architecture. Your article can not rank if there are no links! By using an effective internal linking approach, you can demonstrate which information is connected and which of your articles is the most educational and beneficial. If you abide by the rules, your website will be easier for Google and your users to understand, which will improve your site's ranking prospects.


It is important that you partner with a good SEO consultant or specialist when looking to improve your ranking strategy, because they will know the best way to doit according to your specific needs, and get you the ranking you desire.


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