https://www.apsense.com/article/the-best-side-of-advertising-thriving-with-outdoor-ad-campaign.html
Outdoor advertising, one of the first techniques for promoting goods and services, has undergone an intriguing transformation over time. The Egyptians built tall stone obelisks to announce treaties and regulations, which is where it first appeared in ancient cultures. The 19th-century invention of lithography signaled the beginning of modern outdoor advertising with vibrant, large-scale posters.
However, the introduction of the famous billboard in the 20th century signaled the beginning of the genuine transition. These massive structures next to highways are a familiar sight in America. Businesses today routinely target potential customers via billboards, poster panels, transit shelters, and street furniture.
Outdoor advertising strategy began a completely new phase with the advent of the digital age. Digital screens replaced static billboards, giving marketers more freedom and consumers a wider selection of material.
The development continued after that. Outdoor ads are now dynamic and can change depending on conditions like the time of day or the weather thanks to the development of programmatic advertising, real-time data, and connectivity. At the same time, emerging technologies like augmented reality and data-driven personalisation started to change the environment, transforming cities into interactive playgrounds for customers.
The delivery and perception of advertisements have been radically altered by the digital revolution in outdoor advertisements. Digital billboards can show a rotating series of advertisements as opposed to static visuals that stay the same for weeks or months, giving marketers additional options for exposure and viewers a more interesting experience.
Outdoor advertising now has a new dimension because to the fusion of art and marketing. The rise of mural advertisements is the best example of this. These artworks, which enhance the aesthetic appeal of the metropolis, are not just gigantic advertisements.
Outdoor advertising has become a lot more interesting experience with the introduction of augmented reality (AR) and interactive digital screens. Today's consumers can engage with commercials in previously unheard-of ways.
For instance, a clothing company might employ augmented reality (AR) technology to let passersby virtually “try on” clothes from their newest collection that are exhibited on a nearby digital screen. In addition to giving consumers a memorable experience, interactive outdoor advertising agencies give useful information about consumer preferences and behaviors.
