In the next five years, UI/UX designs will continue to evolve and become more sophisticated, as more and more companies experiment with how to make their user experience seamless and their user interface less obtrusive. Here are nine top UI/UX trends to look out for in 2022. Keep them in mind if you’re looking to build an app or redesign your website’s user interface or user experience in the next few years!
1) Design personalized experiences
Personalization is becoming more and more common in design. Brands are making sure their messaging reflects exactly what each customer needs to hear, so we can expect that trend to continue. Expect more personalization as a result of advances in technology (such as voice AI and sophisticated marketing automation) and an increased push from brands wanting to better serve consumers on every digital touchpoint. Personalized experiences have proven their effectiveness—several studies have found that personalized content outperforms both mass-marketed messages and randomness.
2) Increase interaction with customers
An engaging UX is one of many factors that can encourage customers to engage with your brand, but there are also other benefits such as improved conversions and brand loyalty. Use these trends to optimize your marketing strategy and build a relationship with customers by keeping them engaged throughout all stages of their journey. This will ensure they’re aware of your most up-to-date products and services, which ultimately leads to increased sales.
3) Focus on micro-moments
When it comes to designing a user experience, micro-moments are crucial. Micro-moments are small, targeted interactions that can make or break a customer’s perception of your product. These moments can happen at any time and arise from many different triggers such as when people try out your product for the first time, or when they search for information about your company online.
4) Offer contextual solutions
While many of us have fully fleshed out, beautifully designed experiences, there’s always room to hone our understanding of user context. Whether it’s empathizing with a visitor on a crowded subway or standing in line at a bank—the more we understand our users, their environment, and their objectives, the better able we are to provide contextual solutions that positively impact their experience and ultimately your business.t’s important to note that while providing contextual solutions is essential, doing so without an established brand voice can be detrimental. The best way to avoid confusing your audience is by maintaining consistency across all touchpoints. By establishing an overarching brand voice early on, you can ensure all design decisions remain true to who you are as a company and how you want visitors to perceive you.
5) Improve your mobile usability
The Internet is transforming from a desktop-based experience to a mobile-first one. As our lives become increasingly connected, we’re spending more time on our phones and tablets, and less time at our desktops. Accordingly, designers need to find ways to ensure that their sites are accessible and easy to use on smaller screens. It doesn’t help if you’ve created a fantastic experience on your mobile site—if it takes too long to load or is too confusing to navigate.
6) Add intelligence to your chatbots
Chatbots are already taking over interfaces, but if you want to give your business a competitive edge, there’s no substitute for intelligence. In about 5 years, we’ll see chatbots that can understand emotion (already being developed) as well as process and answer questions from natural language. To keep ahead of your competition, make sure to begin thinking about how you will implement these new technology trends in your design portfolio. Hire a Software development com pany to create amazing chatbots for your website.
7) Take advantage of IoT devices
The Internet of Things (IoT) is about connecting any device, anywhere and at any time, to a virtual network. An IoT system can be anything from smartphones and Fitbit devices to connected home appliances like your smart TV or a fitness tracker. According to IDC’s The Internet of Things: Mapping The Value Beyond The Hype report, 26 billion connected things will be in use worldwide by 2020—and that number is expected to grow at a fast pace.
8) Mobile-First Strategy
With so many users browsing on smartphones and tablets, it’s more important than ever to design your website mobile-first. Don’t rely solely on a responsive design—instead, design from your smartphone out. When you think about all of those extra pixels, you can start layering in important details like a larger font size that makes the text more legible without increasing page load time.
Voice User Interfaces
While voice assistants like Alexa and Siri will continue to be around, expect them to take a more proactive role. Instead of us telling our devices what we want them to do, we’ll be talking to AIs as if they were real people – making requests and having actual conversations. They might not actually understand every word you say, but that’s okay – being able to interact with voice assistants will help familiarize consumers with their presence and capabilities.
An all-inclusive design
We’re all on our phones, tablets, and laptops more than ever—even before we’ve awoken. As a result, we value convenience above all else; if you want your users to stick around and browse your site or app after they initially arrive, it must be responsive. The same goes for any other design elements—if you want to build a relationship with your customers and win their loyalty, convenience is key. And so on. Content needs to speak volumes: With so much content out there vying for our attention, brands are going to have to work harder than ever to stand out from the crowd. In order to do so, content needs to be designed in such a way that it speaks volumes without actually saying anything at all—think about things like minimalism and white space.
Design trends are like kids—they grow up fast. If you want to stay ahead of the game, keep your eyes on new developments and get familiar with industry thought leaders so you can develop an eye for which trends to pursue and which ones to avoid. As always, consider usability first. User-friendly design is a must; after all, we use it because we want our customers to understand what we’re doing for them—and more importantly, why we’re doing it.