Over time, consumers' enthusiasm in eating baked goods has only grown. However, baked goods containing refined flour, additives, sugar, artificial sweeteners, preservatives, and other components not listed on the label are thought to be unhealthy. In recent years, an increasing number of health-conscious consumers have shifted their focus from viewing food as merely a source of calories to placing value on natural and healthful items. Keeping the consumer concerns in mind, Anmol Industries has introducing “better-for-you” bakery products, Anmol, being the most favourite cream biscuits manufacturers in India is addressing these health-related issues and enabling consumers to indulge guilt-free and choose healthier options. From 2019 to 2023, the bakery industry anticipates a CAGR of 4.8%.
About Anmol Industries
To stay up with shifting consumer tastes and preferences, Anmol Industries always focuses on developing new flavours. The famous regional flavours of Butter Twinz, Jadoo, Tip Top, Mango Mazaa, Choco Mazaa, Fruit Mazaa, Lemon Mazaa, Sugar-free Cream Cracker, Coconut premium, Smileys Cashew Cookies, Bakers Bix, Dil Khush, and Hit & Run are all presented in mouth-watering shapes. Cookies, cakes, and rusk are some of the other well-liked Anmol Industries foods.
Anmol Industries offers a range of useful ingredients for bakery items that help the company's brand provide biscuits a healthier edge. The fact that Anmol offers such a diverse range of products in so many delicious flavours is one of the primary factors contributing to the company's position as the top FMCG company in the nation.
Principal Characteristics of Anmol’s Better-for-You Bakery Goods
Various people have different ideas of what “better-for-you items” are. Nevertheless, it has three primary characteristics.
1. Wholesome ingredients
Customers associate “clean” components with true, organic, and natural ingredients. Real components like pure vanilla and real cane sugar are more likely to command a premium from customers than artificial sweeteners and imitation vanilla. About 65% of Americans link clean eating with healthy eating, per NPD study. Customers also like products made from animals treated humanely, such as cage-free eggs.
Manufacturers are switching to healthier alternatives like olive oil in place of trans-fat-filled butter or margarine used in cakes. Artificial flavours and colours are being replaced by fruit and vegetable extracts that have nutritional value.
To meet the expectations of these health-conscious consumers, sugar-free bakery goods are being produced. Natural sweeteners like honey, maple syrup, molasses, fructose, and stevia are used in these goods. Natural sweeteners are preferred by customers because they are seen as being “clean,” despite the fact that they have more calories than artificial sweeteners.
2. Functional ingredients
Producers are adding ‘added goodness' to bread items by including functional ingredients like fibre, protein, whole grains, and super fruits, etc. The best cakes or pastries, according to 62% of millenials in Western Europe, are those that have healthy or beneficial ingredients.
Refined white flour is being replaced by whole-wheat flour. A good source of fibre, calcium, iron, and other minerals like selenium is whole-wheat flour. Additionally, it plays a significant role in lowering obesity and Type 2 diabetes risk factors.
Oats, broken wheat, buckwheat, barley, millet, and flax are all used in multigrain bread goods that offer fibre and health advantages. The “six-grain” bread, which incorporates flax seeds, wheat gramme, bran, and oatmeal, is a well-liked in-store multigrain bread. Chia seeds are also frequently utilised to increase the nutritional value.
Plant polysaccharides and lignin, which are resistant to digestive enzymes and are included in high-fibre bakery products, can help prevent disorders including colon cancer, piles, and constipation. Fiber can help prevent cardiovascular disease because it is low in fat.
3. Only a few ingredients
This “better-for-you” bakery fad also includes goods that have had the “bad stuff” removed. These goods are vegan, gluten-free, dairy-free, sugar-reduced, sugar-free, GMO-free, and sugar-free.
An Indirect Aspect Of Sustainability
Consumers believe that “better-for-you” items benefit both them and the environment. Glen Z worldwide are concerned about the future of the earth in 54% of cases. According to the 2018 Innova Consumer Lifestyle and Attitudes Survey
The packaging and ingredients of a product, as well as its sustainability, appeal to millennials and Gen Z buyers. Consumers are switching to a more plant-based diet as a result of environmental concerns.
Consumers respond favourably to local ingredients in the products. Local ingredients have a lesser carbon imprint, which makes the consumer feel better. As a result, this holistic approach is thought to be “better” for both you and the environment.
