Turn First-Time Clients Into Recurring Clients: 4 Tips to Create Repeat Clients

Every hair stylist has been in the client role before, so you know what it’s like to search for the perfect stylist.

Whether you moved to a new city or were looking for a new style, it was probably hard to find someone you loved. Until you found the one—the one who gave you the perfect cut and you couldn’t get back to the scheduling app fast enough.

Now, it’s your turn to become that loyalty-inspiring stylist.

How do you do that? In this industry, returning clients can be your ticket up. Your schedule becomes predictable. You know what to expect for income. Your word-of-mouth marketing takes off.

With these four tips, you can go from new faces every day to a loyal client base you see again and again.

Make Scheduling Easy

A smooth scheduling process can be the secret ingredient that leads to a huge increase in returning clients. You want to make scheduling as easy, seamless, and straightforward as can be. That’s why you need to partner with a salon booking software.

Booking software makes it easier for first-time clients to schedule a follow-up appointment. You can also include rescheduling and cancellation features that improve the experience. With a booking software as your sidekick, your clients will have an easy time getting their next style session set up, and you can rest easy knowing you helped them come back.

Create a Personalized Experience

People are likelier to stay loyal to stylists who make them feel special. A personalized experience makes your client feel like an individual instead of just another appointment you have to get through. There are lots of ways to create this feeling:

• Apply specific products that work for their hair type

• Recommend at-home solutions that can help them meet their hair goals

• Send out helpful, personalized emails

• Give them scheduling flexibility

• Post their results on social media (with permission, of course!)

After all this, there’s a good chance they’ll be back again and again. Seeing the fantastic reviews and the smiling faces on return visits makes all your work worth it. Your loyal clients make work fun and take the worry out of finding repeat business.

Put a Unique Touch on All of Your Services

You need something that makes your services stand out. Something that says, “Hey, I’m the hair stylist you need.” If you offer unique angles that the competition just can’t match, clients will continue to come back.

It could also be unique styling deals, like a color and cut combo. Maybe your online booking software for salons lets you offer a “Book Now” button on your social media to make it even easier for your clients. Or, you could just have the most comfortable chairs in the city. However you do it, make sure your services stand out.

Offer Client Loyalty Bonuses

Want a surefire way to turn first-time clients into loyal fans? Offering a return bonus can do wonders for growing repeat clients. Who doesn’t love a 15% off discount on their second trip?

Offering deals like this is definitely worth the price reduction. They’ll be hooked on your amazing service, and suddenly the second visit turns into a third, fourth, and 100th visit. This peace of mind and steady client base can be a total gamechanger.

So, when you’re ready to create your next loyal client, remember to stay unique, make booking easy, and give your clients the service they deserve.

About Schedulicity

Schedulicity is the leading all-in-one scheduling app to help you manage your small service-based business. From everyday appointments to special classes and workshops, consider your bookings covered. Online hair salon booking has never been easier for you or your clients. With Schedulicity, set your own rules and call the shots. Customize policies, set up waivers, require deposits to protect from no-show appointments, and more. Schedulicity provides all the features and tools you need to manage your small business in one convenient scheduling app. So, take your bookings to the next level and check out Schedulicity today.

Build a base of loyal customers with help from Schedulicity at https://www.schedulicity.com/

Original Source: https://bit.ly/3BdQGRP

Schedulicity Member since September 6, 2022

Are you relying on outdated scheduling methods? Streamline your scheduling process by implementing Schedulicity’s booking appointments app and consider your schedule covered. Using Schedulicity’s booking appointments app, clients can schedule appointments, make payments, access forms, and leave reviews at their convenience. Schedulicity provides the features and tools you need to manage your business in one convenient scheduling app.