After working in different companies, Jeff Lawson arrived at the idea that the overall success of any business lies in communication. Spotting some major flaws in the ways messaging functions were handled by startups, he came up with his own communication service.
Many investors became interested in the project because of Twilio’s developer-focused strategy. Interactive presentations during tech meetups when a company’s founder accentuated his speech with lines of code and an actual prototype engaged the audience and showed them just how much the Twilio team was dedicated to their work.
At first, Twilio provided voice-inside-apps services and then grew into a whole platform. Launched in 2008, the company gained impressive publicity only in 2011 when Uber became its client. It happened almost by chance: Uber’s partner, who provided the SMS service Air2Web, had a scheduled outage. While ride notifications were unavailable, Twilio jumped at the opportunity and within a month, Uber’s messages and notifications were enabled by Twilio. Now, its biggest clients are both the driving force and the drawback. It was estimated that in 2016, Uber and WhatsApp alone were responsible for nearly 20% of the company’s revenue.
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