The increasing number of working parents and the variety of cooking functions are the leading factors driving the United States electric rice cooker market during the projected period.
According to TechSci Research report, “United States Electric Rice Cooker Market – By Region Competition Forecast and Opportunities, 2018-2028F” An electric rice cooker is a kitchen appliance that is used to steam or boil rice. It comprises of thermostat, a cooking dish, and a heat source. The thermostat, which controls the heat, measures the temperature of the cooking bowl. Additionally, it has several cooking programs that enable the creation of a wide range of dishes, such as grains, various kinds of rice, oatmeal, hot cereal, steaming vegetables, and cooking soups and stews. This is one of the critical explanations for why they are a well-liked piece of kitchenware.
According to the intended usage, the market is divided into domestic and commercial. Due to its greater accessibility, manageability, and low maintenance requirements, the household category is predicted to have the most significant market share. In addition, as more and more women join the workforce, consumer purchasing habits have evolved, and online shopping platforms are growing in popularity.
One of the key factors anticipated to drive the market over the next few years is the growing significance of energy-saving appliances like multifunction electric rice cookers and induction heat electric rice cookers, reducing the time required to conduct household tasks. Moreover, a multi-functional culinary program has features for making soups, steaming, cooking various types of rice, etc. In addition, there are an increasing number of professional women, and the husband and wife have busy lives that leave them with little time for regular domestic chores. As a result, these tools boost worker productivity and time-saving efficiency. Moreover, electric rice cookers are the most energy-efficient cooking appliances; their average rate of electricity use is 10.59, which is lower than that of other cooking and food appliances.
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The online channel is experiencing the fastest growth rate as it offers different products on a single platform with their description, details, brand, specification, etc., giving merchants an alternative to the conventional store. For instance, in 2021, the brand Cuckoo launched its e-commerce website (Cuckoo U.S.A. store) to make its products available directly to customers in the U.S.A. The website offers product categories, such as electric rice cookers, pressure cookers, and kettles. Moreover, the company also provides different products on its website. The company offers a wide range of fans, heaters, air purifiers, inner pots, etc.
To gain a competitive edge, the leading competitors in the market shifted their attention from product development to innovation, which resulted in the creation of connected kitchen appliances. Examples of companies that provide microcomputer-controlled technology with large LCDs and let you pre-set cook times to fit your schedule include Tiger Corporation U.S.A. and Zojirushi America Corporation.
United States Electric Rice Cooker Market is segmented based on product type, capacity, end-use, distribution channel, and region. The product type segment is divided into standard, multifunction & induction heat. Based on capacity, the market is divided into Less Than 2 Litre, 2 Litre – 4 Litre, and More Than 4 Litre. Based on end use, the segment is further divided into residential vs. commercial. The distribution channel segment is divided into supermarkets/hypermarkets, specialty stores, multi-branded stores, online, exclusive stores & others (direct sales, distributors & dealers). The online segment's growth is anticipated to be boosted by several factors, including increased internet users, multi-functional features, and the penetration of e-commerce platforms.
Key market players in the United States Electric Rice Cooker Market include:
- Midea America Corp., Panasonic Corporation of North America
- Group SEB USA Inc
- Breville USA Inc
- Zojirushi America Corporation
- Philips Electronics North America Corp TTK Prestige Limited
- Tiger Corporation USA
- Cuckoo Electronics America Inc.,
- Sunbean Products Inc
The fact that a considerable part of people in the United States, which is regarded as a melting pot of cultures, still cook most of their meals in rice cookers is a significant factor in the increase in demand. The increasing number of Asian eateries in the region promotes market expansion. According to industry statistics for the country, there are more than 23,661 Chinese restaurants in the United States, and business has grown by 4.4% in the last year.
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“Product innovation is a significant trend that will impact growth over the forecasted period. The electric rice cooker has several cooking programmer that allow you to make a variety of dishes such as grains, different types of rice, steaming vegetables, and cooking soups and stews. And the market is expanding because various products are available to meet the needs of the consumer based on their preferences such as capacity, quantity, and because the online channel is becoming increasingly popular.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Electric Rice Cooker Market By Product Type (Standard, Multifunction & Induction Heat), By Capacity (Less Than 2 Litre, 2 Litre – 4 Litre and More Than 4 Litre), By End Use (Residential Vs. Commercial), By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Multi-Branded Stores, Online, Exclusive Stores & Others (Direct Sales, Distributors & Dealers)), By Region, Competition, Forecast and Opportunities, 2028”, has evaluated the future growth potential of electric rice cooker in United States and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in electric rice cooker in United States.
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