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Year 2022: W Shoe Care is going to launch in PSL 7 with a wide range of Shoe Care Products.

W Shoe Care is the daughter brand of WBM, the parent company headquartered in Flemington New Jersey, which started its journey in 1995 with Himalayan Pink Salt. W Shoe Care was established in 2008 with the slogan of “Shine, Nourishes, & Renew”. W Shoe Care assures to deliver products made with natural ingredients. After vast admiration from the USA, China, Hong Kong, Japan, Europe, and other 100+ countries, W Shoe care now shifted its direction towards Pakistan to benefit the people with its Natural Products.

Despite the parent company or sub-brands, the main focus is on: “Quality is our Passion with a 100% money back Guarantee”. The brand serves two goals, one is Quality is Passion. The brand does not compromise on quality. The ultimate passion of the brand is to serve people with products that are directly linked with nature and provide a 100% money-back guarantee.

“Whether you have used 80% of the product if you are not satisfied due to any reason, we are always there to return your money back”, says CEO, W Shoe Care.

More than 20 products come under the W Shoe Care range with Eco-friendly packaging. Instant Shine Sponge, Shoe Cream, Shinning Sponge, Liquid Shoe Polish, Cleaning Scrubber, Kit, and Horse Hair Shine Brush are the major categories of Shoe Care Range. The shoe Care range provides Black, Brown, & Neutral colors, which are usable for a variety of Shoes. Neutral Color is Universal color which is good to go with broad shades of shoe color.

I was surprised by seeing the wide range of the brand “WBM”. WBM provides Grocery, Health & Beauty, Home & Kitchen, Insect Killer, and Smart Category with a vast range of products. Not only for humans, WBM has a unique product for animals named “Animal Lick Salt”. This salt is a natural rock salt. It contains up to 84 minerals which are beneficial for a healthy nutritious diet. Animal Lick Salt is suitable for all livestock. Whatever you have issues whether about shoe care, body care, food, or cleaning tools, WBM Brand provides a solution to you. Besides the broad vision of WBM categories & products, I actually was talking about W Shoe Care. People have many concerns about Shoe Care Products like Shoe Polishes have an irritating smell, uncomfortable grip, and messy use. People usually need an extra brush to clean shoes and leather goods. But WBM Brand provides a solution to all these problems. By using W Shoe Care you do not need an extra brush. W Shoe Care products come with sponges attached to the products. Free from irritating smell, W Shoe Care products are easy to handle with mess-free use. No Brand in the Market has a product to clean the sneakers. W Shoe Care introduced a cleaning scrubber to clean the sneakers. Moreover, the material which is used to manufacture W Shoe Care is of high quality. Flexible plastic with Eco-friendly packaging provides a solution to keep the environment pollution-free. W Shoe Care products are manufactured with natural ingredients like pine oil and beeswax.

The main goal of W Shoe Care is to restore & protect the color of shoes and leather products. Instant Shine Sponge gives water-resistant shine to your shoes. No extra sponge & brush is required. It has an easy application and trouble-free handling. Shoe Cream has a touch of beeswax which makes it waterproof and natural. This category contains a double-layered sponge applicator. Shinning Sponge is a quick way to provide shine to all varieties of footwear. The sponge is long-lasting and rapid in action. Liquid Shoe Polish has a touch of natural waxes which gives water resistivity to your shoes. Shoe Polish preserves and restores the color of your shoes. It provides beautiful shiny and soft texture to them. Cleaning Scrubber is specially designed to clean the sneakers. It is a rapid-action solution to your footwear. The category “kit” contains Shoe Polish, Liquid Shoe Polish, & a shining Sponge. W Shoe Care Kit provides a maximum solution to your shoe-related problems. Horsehair Shine Brush has soft bristles, durable natural wood, and a grooved ergonomic handle. This brush cleans your shoes and leather goods without leaving scratches. Easy grip and soft bristles of the brush easily dust off your leather goods. It provides comfy anti slip handling.

WBM also works for the betterment of the future. The ultimate goal of the Brand is to produce Eco-friendly products with a zero-waste model. The main principle of the zero waste model is 3R; Reduce, Reuse, Recycle. W Shoe Care manufactures eco-friendly products as its source is nature. It does not use toxic material and minimizes the use of plastic in manufacturing and packaging. The zero-waste model will lead the environment towards sustainability which will comply with ISO 14001.

W Shoe Care has 100+ global partners. Major ones are Walmart, Amazon, Kroger, & HomeGoods. Major retailers on National Level are Carrefour, Metro, OLX, Airlift & Daraz. W Shoe care has maximum certifications like AJA Registrars, UKAS Management System, and ISO 14001, 9001:2008. These certifications indicate that Shoe Care products are Cruelty-Free, Paraben-Free, Vegan, Non-GMO, and All Natural.

WBM Foundation is a non-profit organization that works in partnership with WBM. The Foundation works for better of the environment which eventually will help both present & future generation. Mother earth works on the very basic law “Action and Reaction” which portrays that there will be a reaction to every action. If we harm nature, we will get it back. If we handle it with care, we will get back the same. Plantation plays a significant role to cool the earth and reducing carbon emissions. WBM Foundation plants trees all over Pakistan to enhance greenery and reduce global warming. WBM Foundation has planted more than 10 million trees in Pakistan.

“It’s very important to recognize that what are the footprints of our actions. Are we polluting the earth? Are we working with sustainability”, says Executive Manager at WBM Foundation.

To explore more, visit the website at: https://wbminternational.pk/home-kitchen/shoe-care 

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