Nowadays, social media platforms have become the most preferred place for businesses to advertise their products and services. There are 3.96 billion total social media users across all platforms as of January 2022. Thus, without an active social media presence, you will miss plenty of sales opportunities for your business. A social media manager can help you create an active social media advertising campaign using the best social media marketing strategies to grow your business online.
Here is what you can expect from a social media manager:
Create a social media marketing campaign to increase followers
Most businesses hire social media managers to run social media advertising campaigns to build real followers for their business accounts. A social media manager runs an advertising campaign from scratch that includes finding the right target audience, choosing the right platform for advertising, creating content, posting content on various platforms to build followers, and tracking the progress of the campaign. The social media manager is also responsible for tracking and analytics of the campaign.
Creating content for the marketing campaign
Content plays a key role in creating the brand image of the business and ensuring the effectiveness of social media marketing for businesses. It is the responsibility of a social media manager to manage the content posted on social media. In small organizations, social media managers can be responsible for content creation, whereas, in big organizations, content creators create content, but social media managers approve the content.
Analytics and reporting
Reporting to the stakeholders is the responsibility of the social media manager. Your manager uses the tracking and analytics tools to track the progress of the campaign and create reports. These reports help stakeholders understand how you grow followers, increase engagement, and bring potential customers to the business.
These are the three key main responsibilities of a social media manager. However, your social media manager is also responsible for monitoring the online reputation of the company. Therefore, it is always a good idea to figure out what you expect from a social media manager and get in touch with your social media manager to find out what they can offer.
If you are planning to run a social media influencer marketing campaign for your business, you can get in touch with Social Sensei to create a social media influencer strategy for your business.
