A PBN or “Private blog networks” is the creation of a network of high authority websites which are all intended to push a main target site. Thanks to the links created, the objective is to allow the reference site to better position itself in the search engines thanks to other interconnected websites, mostly blogs. Some experts adopt this technique because of its effectiveness. Others denounce this practice considered dangerous for natural referencing. Some people refer to PBN as shameless spam consisting of low added value blogs. Others believe that there are good and bad PBNs. Only, what is PBN really? Check out this controversial SEO method.
Definition of Private blog networks
PBNs are groupings of several sites belonging to a third party. Some PBNs are created using free and blogging platforms, including wordpress.com, tumblr.com, and blogger.com. A PBN is usually designed from an expired domain name. These terms refer to an existing domain that has belonged to a third party that can be bought by another person.
PBN is a strategy to optimize SEO. To do this, the owner develops backlinks on the networks of sites. The creation of links on websites to a particular site promotes its natural referencing. However, this strategy requires a preliminary check of the quality of the links.
Digital Marketing Lahore is a providing BEST SEO Services In Lahore. We are providing Social Media Services and ROI focused SEO Services
The objectives of PBN are threefold:
on the one hand, improve the site money in Google search results. The money site designates the site to be positioned in the first rankings of search engine results. A PBN site can actually become a money site with a good SEO strategy. </li>
on the other hand, generate more traffic. With better Google positioning, good brand awareness on social networks and the right keywords, a site driven by a PBN network generates a high rate of traffic. In this case, it is possible to redirect the site to the money site. </li>
finally, optimize the brand's image. To do this, companies create advice blogs and promote their activities on social media. These strategies make it possible to reach new targets and retain Internet users.
How PBNs work
The PBN is established according to a fairly simple mode of operation. The basic principle is that the quality and quantity of backlinks are criteria for ranking websites in search engines. However, positioning your website on the first page requires having good backlinks. PBN makes it possible to bring these many quality backlinks without having to carry out too tedious tasks. Thanks to PBNs, you therefore have total control over the links since you yourself own the websites that link you. In other words, you have to design a huge number of different websites. The latter receive several links redirecting to the money site.
To simplify, the PBN is similar to a site dealing with a subject which redirects to a referring site. The way in which the links are distributed is an important point of a linking strategy through the PBN. These links need to appear natural to Google so that it does not view it as spam. Google's risk of penalization does not in any way constitute an obstacle to adopting this natural referencing strategy.
PBN involves creating links that go against Google guidelines. Google is therefore entitled to sanction you if it finds out that you have a network of websites linking to your main site. You risk a deindexing of your PBN sites.
Methods to find expired domain names
A good expired domain name has interesting metrics (metrics used to estimate the effectiveness of a digital marketing campaign). In addition, some expired domain names benefit from significant SEO potential thanks to their backlink profile. This is a collection of external links that search engines consider natural. Indeed, these links can be good qualities.
If you've gotten backlinks from authority sites, you're bound to be one step ahead of your expired domain name. However, some domains contain questionable links. In the worst case, it is possible to stumble upon a domain name used as a link farm to illegally increase the SEO of the site. Also, reusing a backlinks profile for another online project depends on the quality of the link. Several tools available on the web have been specifically designed to judge the quality of all the links on a site.
One method of finding an expired domain name is to crawl entire sites and take note of all external links to an unresponsive domain. Once all these domains are registered, you can check if they are available. Manually, this work is rather daunting and requires many hours of research. You can perfectly use APIs to check directly and quickly if these domain names are available.
DMT Lahore is the best SEO Company in Lahore Pakistan. We provide the best Search Engine Optimization packages in Lahore
If you find that the domain name in question is not renewed, it can then be purchased from a registrar like OVH. In order to benefit from the SEO power of this domain name, it must be quickly recovered to avoid Google de indexing.
There are no criteria for qualifying the best domain names. The Internet offers a variety of sites, including Expired Domaines, Dynadot, Name Jet, and Snap Names to identify expired domain names. Expired Domains displays a list of expired domain names.
Other tools, including PBN Premium, also offer a search for expired domain names. However, it is imperative to remain vigilant with respect to certain domain names used to spam Internet users.
Using PBN to create sites
How do I use PBN and create sites? Some precautions are necessary before starting the construction of a PBN type website.
The establishment of a server . This first step aims to host the site and the server ensures the online content. Some servers are chargeable while others are free. The accommodation price is based on the quality of the services of the host as well as the needs of the site.
Installation and configuration of the PBN . This second step is to install and configure the PBN. The configuration includes setting up the IP address and the CMS. Also, the number of sites depends on the capacity of the server.
Management of the network of private PBN sites . Managing the network of private sites involves regular updating of the entire network. It is therefore necessary to publish articles in a diffuse way over time, ensure the maintenance of the sites, modify the theme of the sites according to new trends, etc.
