Interactive visualization aims to create graphic representations of data that improve how we interact with information. These visualizations are most commonly used in interactive dashboards, which provide an easy way to understand insights based on rapidly changing data.
To be considered interactive, visualizations must include some form of human input—for example, clicking a button or moving a slider—and a fast response time to demonstrate a real relationship between data input and visual output.
Because of their ease of use and added value, interactive visualizations are becoming increasingly popular in business intelligence and common for most analytics suites.
By using dynamic charts, changing colors, and shapes based on queries or interactions. Importantly, interactive visualizations provide better access to real-time data, making them useful in dashboards for organizations of all sizes and industries. The ability to view data as it arrives and changes are critical for making the best and most accurate decisions.
How Can I Use Interactive Visualizations?
Interactive data visualizations are an extremely useful tool to have in the toolbox for a variety of use cases due to their ability to optimize the way information is displayed. Dashboards are one of the most common applications of interactive data visualizations.
Instead, interactive visuals are an excellent tool for gaining a high-level understanding of a company, department, or project. Including them in a dashboard enables organizations to compartmentalize data and create hierarchies, relocating granular information within the visualization or to a different tab.
Furthermore, interactive visualizations are excellent for BI reports because they can make them more engaging, interesting, and easy to read.
These data visualization tools enable organizations to diversify the way they display data. This allows for a more in-depth understanding and more customizable analysis, which can yield unexpected insights and outcomes. When displaying information to clients, interactive visualizations provide a more visually appealing report.
Interactive visualization examples
In this new reality, where employees may be in the office or remote, and work is completed on various platforms, it is more important than ever to keep everyone in the business aligned. Dashboard visualizations can be a powerful collaboration tool. Dashboards help to make data more accessible.
Dashboards play an important role in the healthcare sector, helping to improve efficiency and target patients' needs while dealing with the unpredictability of a global pandemic. In the United Kingdom, the national health service has contracted with Resconsortium to increase capacity through the use of interactive visuals.
Resconsortium employs Sisense technology to map the virus's spread across the country on a dashboard. This allows the NHS to direct resources to where and when they are most needed.
Another case in point is the retail industry, where, according to a recent Sisense survey, the majority intends to increase spending on data analytics to weather the current economic downturn.
RetailZoom is a Sisense customer that assists supermarkets in Cyprus in unlocking their data to uncover useful insights.
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