A graphic designer is someone who uses their creativity to give ideas, text, thoughts, and words a visual or graphic representation. Graphic Designing is all about creating visuals that imitates the message. Visuals can be in the form of typography, picture, motion graphics or videos that create a design reflecting some information. Graphic designers create visuals to attract and appeal the customers towards the brand.
Modern business world demands persuading the target audience through visuals because these catch the eye and give information that is easily understood by the viewers. Moreover, it is easy to influence the audience through graphics such as brochures, creatives, etc. These graphics are commonly published either in the form of electronic media such as advertising or these are published on social media platforms and business websites. Graphic designers have a mind of art and creativity who combines technology with their creativity to communicate a message through images or typography. For example, the logos of various brands are made by graphic designers, the GIFs or memes that you see online are created by them only. These visuals help greatly in marketing the brand and creating a customer base since customers prefer visuals more than reading stuff.
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