Content writing and Copywriting are NOT the same! They’re two completely different types of writing. Content writing is limited to writing informative articles while Copywriting takes content writing a step ahead and is used in marketing.
In this post, I’m going to answer the question “What’s the difference between copywriting and content writing?”
Copywriting is a highly skilled profession in which people create appealing information by the creative use of style, tone, and prominence.
The goal is to get site viewers or browsers to click, share, test, or buy the product, brand, or service that an individual or a corporation is promoting.
Copywriting is the creation of copy- text for the purpose of advertising and marketing. Copy goes on a lot of things- radio commercials, print collateral, trade show materials, jingles etc. Copywriting has a long and rich tradition. It’s been around as long as businesses have been trying to get people to buy things.
Content writing is the art or action of conducting extensive research by gathering data, analytics, and statistics to produce high-quality, engaging, and consistent literature that educates or entertains a specific audience about someone or something.
Content writing is content creation which serves a specific purpose. For a lot of people, content means a lot of different things. So it's primarily based on jobs in the business-to-business communications sense that supports and teaches readers. This includes films, interviews, webinars, tutorials, web sites and blogs.
Production of content is an integral part of SEO. Content writers produce material that users would like to read, with the intention of rating on search engines. That leads to more organic keywords, more traffic, and more leads if you do it right. As for content writing practise, it's just about development short and long-form storeys that benefit audiences and advance the marketing objectives of your company.
Content writing is about writing content that educates, informs, inspires, and builds a relationship with the audience.
The different types of content writing are…
- Blog posts
- Articles
- Ebooks or guides
- White paper reports
- Infographics
- Social media posts
- How to videos
Copywriting is about inspiring and persuading people to take action. Whether that’s to buy a product, service, register for an event, or subscribe to a newsletter.
The different types of copywriting are…
- Website copy
- Landing pages
- Facebook ads
- Video scripts
- Sales pages
- Product descriptions
- Direct mail
- Brochures
Why Copywriting is More Advanced than Content Writing?
- Content writing is limited to writing informative articles. Copywriting takes content writing a step ahead and is used in marketing.
- Copywriting uses language the way a salesperson does.
- Copywriting is more persuasive, engaging, and powerful than content writing.
- If you want to know more about copywriting, you can find relevant information here.
- Content writing is writing that helps entice customers to go to a website while copywriting is writing that is used to get customers to buy a product.
- Copywriting is more in-depth and all-encompassing and always answers the question of what's in it for the potential customer.
- While content writing focuses on the subject matter, copywriting focuses on the potential customers.
Finally, content writing is more about information and understanding customers’ needs. Copywriting is more about entertaining and engaging the customer to convince him to buy the product.
