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User-generated content usually focuses on long-tail keywords that you have to focus on for your SEO operations. Keywords are an inseparable part of website SEO and you have to make your marketing strategy accordingly. Long-tail keywords are rarely found on search engines but sometimes they have a brilliant search volume that other users are also looking for on the internet. Read more:- https://dev.to/egoodmediatr/what-is-user-generated-content-how-it-affects-website-seo-egoodmedia-n6k