If your SEO firm doesn’t already have a web designer, then you can always hire a web design agency in Delhi to handle your website’s look and feel. But no matter who you hire, you’ll need to give inputs about the site’s content and features to get the effect you desire.
Most of it may seem simple and generic but with many elements to choose from, you might easily get confused about what you need to add. If you aren’t sure about what you should include on your website, then here’s a list for you.
Things SEO Company Websites Must Have
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Services
The concept of SEO has evolved a lot since its inception. It’s no longer just about ranking the website on the first search results page. It includes categories like local, national and e-commerce SEO among others. You need to clarify what services your search engine optimization company in Delhi provides.
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Value Proposition
Your website should talk less about what you do and more about how what you do can help your visitors. It’s what they really want to know. When creating web content, think from the potential client’s perspective rather than yours.
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Clients
If you’ve completed projects for or are currently working with well-known clients, then you should mention them on your website to give potential clients an idea of what industries you serve. You can take cues from Red Dash Media and add projects you did for each client to give your potential clients a better idea of what to expect from you.
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Web Content
There’s no point in creating a website if there’s no content inside. Web content informs visitors what your company is about and helps you rank on search engines. When creating web content, you need to write for two audiences: the people and the search engines. Try to balance them as much as possible.
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Contact Details
While a contact form is helpful, some of your visitors might prefer using other means of contacting you. Make yourself accessible to your visitors by adding your office phone number, email id and physical address to the footer and contact us page. You can ask your web design agency in Delhi to add a Google Maps widget to be extra helpful.
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Meta Tags
Meta tags are what users see on search result pages and shared links on social media platforms. Meta titles help you rank while meta description convinces the user to enter your site. Again, you need to write for search engines and end-users.
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Blog
Whether it’s on-page optimization or off-page optimization, blogging often plays an important role in your strategy. On-page blogs help you establish your authority on search engines and to potential clients seeking knowledgeable optimizers. It’s no wonder why almost every search engine optimization company in Delhi has one.
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H1 Tags
Heading tags help you summarize your content, grab the reader’s attention and optimize your page for search engines. Make sure that every webpage at least has an H1 tag.
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Keywords
Try imagining any digital marketing agency in Delhi that doesn’t use keywords on their websites. If you can’t, you know just how important they are to generate web traffic and leads. Do keyword research to find relevant keywords with low competition and high search volumes. Don’t compromise on content quality for the sake of adjusting them.
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Alt Text
If you plan on adding images, then use alt text to make them accessible to visitors with limited vision who rely on screen readers. You can also optimize your images for search engines by adding keywords to the alt text.
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Testimonials
Testimonials can act as strong social proofs only if you add them in the right places. It’s why agencies like Red Dash Media don’t bother adding a testimonial page. To use them correctly, select testimonials that match your web content and place them all over your website. This will give you the desired results.
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Tab Icon
No company ever forgets about adding their logo to the header and/or footer. It’s part of your brand identity after all. But many companies forget to add it to the tab icon. A tab icon will help your visitors identify which tab your site is on when they open too many tabs. You can use a scaled-down version of your logo or make changes to the design to fit it in the small space.
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CTAs
Sometimes, you need to prod people into taking action, whether it’s scheduling an appointment or submitting their resume. Use CTAs strategically on your webpages to get the desired results for your search engine optimization company in Delhi. Make sure that the CTAs are relevant to the content and place them above and below the fold for best results.
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Awards And Achievements
If you have some awards or milestones under your belt, then use it to pique your visitor’s attention. You can mention them on the homepage, create a separate webpage or write blogs about them.
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Social Media Buttons
Even if you don’t offer social media marketing services, having social media accounts is important to build connections with your target audience. Create accounts on platforms frequented by your potential clients and that match the tone you want to set. Just make sure that the web design agency in Delhi adds the buttons to the sidebar or footer but not the header.
