At present, the world's largest consumer market for wigs is North America, which accounts for 62% of the global share of wig supplies, and African-American women in the United States are the largest consumers of the market.Black hair due to a small amount of hair, hair growth is relatively slow, and the hair is hard, curly and other natural reasons, the demand for wigs is strong, usually 1-3 months need to be replaced. For wigs, Europeans and Americans regard them as accessories, while Africans regard them as necessities. Negroes can go naked, but they can't go without wigs. “In some of the better economies in Africa, a woman may be willing to spend a third to half of her income on a wig. For African Americans, especially women, wigs were a second set of underwear, a necessity as well as a luxury.” The head of AliExpress, Difan Shen, has publicly stated that the average black American woman with a slightly better quality of life owns six to seven wigs.
From the point of view of making methods, wigs can be divided into “woven” and “hand hook”. Woven hair is made by a machine. General mass production, low price, but the authenticity is not ideal, heavy, poor air permeability easy to make hair follicles blocked, easy to knot. Hook hair is a pure handmade hook, high fidelity, good air permeability, comfortable to wear, but the price is relatively high. A complete production of a wig needs more than a dozen processes, in the process of making fake hair, the most critical process is “hair”, that is, to crochet each hair into the net cap.
“Sales of wigs peak in October, driven by the year-end festivities.” “Said Jerry, wigs product developer at Chinabrands, a B2B platform owned by Global Tesco. “At present, the wigs developed are mainly chemical fiber products, which are cheaper and more suitable for overseas consumers who shop online. Wish, for example, is the largest mobile e-commerce platform in North America and Europe. The overall price of the platform is at the middle and low level, so the wigs of chemical fiber are very popular in Wish.”
Besides price, do you know what is the biggest concern of consumers who buy wigs? According to Jerry, the most common question people ask when they buy a wig is: Does it feel natural? They hoped that by wearing wigs, they would be able to mimic the real thing. Therefore, when creating Listing, we should pay attention to choosing pictures of wig products. Fit, realistic wig effect can stimulate consumers to click, buy.
