What is services marketing?
Nowadays, each company must learn to go beyond just its know-how to increase the probability of customer loyalty. Creating value through services thus becomes an essential strategic issue that must be integrated into any marketing for service industry.
Services marketing bring together all the marketing techniques dedicated to the creation and marketing of services. It is also all the services provided by a company and which cannot be touched.
This type of marketing for service industry is not only about promoting and marketing the services but also about how the customer is serviced before, during and after purchasing the product. Services marketing can be aimed at individuals (B to C) and businesses (B to B).
Adapted to the tertiary sector, services marketing also have a managerial posture based on attention. It allows us to take care of the teams so that they take care in return customer care.
It is above all field marketing, close to the customer and which requires perfect knowledge of the latter's needs and environment. It also requires a specific approach to take into account the particularities of the production and marketing for service industry.
What is its importance?
Services marketing occur at various levels in a company:
It helps clarify an organization's service strategy to achieve consensus and ownership within the company.
It contributes to the sharing of a common language to make the service and its culture and within the organization, a subject that we talk about, which we take up and which we debate.
It helps prepare managers for their responsibilities, by setting the issues that can enable them to work concretely with their teams in order to improve the service provided to customers.
It helps to design and implement new innovative service offerings.
The interest for a service company in applying the marketing function is to be able to work on its services in the best possible way so that they meet the needs of customers while being profitable for the company. Services marketing reinforce the value delivered and the perceived value.
Marketing Your Business Services
Whether you are a freelancer or a business owner, marketing your services is essential. Many small business owners start by promoting their products. However, the services are generally more cost-effective because overhead costs are lower. Studying the effectiveness of different methods and what has worked for others can help you find the best strategy for your business.
A few ways of marketing your services:
Email marketing
Email contacts are one of the most valuable assets you have, so use them wisely. You can send your customers automated emails with new information on relevant topics, like industry trends, or ask them to update their profile in an online form to receive email newsletters and special offers. e-mail. You can also promote new product launches or remind people of upcoming events via email.
Remember, you should always make the effort to reconnect with your audience and no one likes to be spammed!
Social media marketing
Social media tools like Facebook, Twitter, LinkedIn, and Pinterest are relatively inexpensive ways to reach potential clients and tell them about your services.
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Last words
However, it can be difficult to get people to follow you on social sites if you don't already have a following on those networks.
