The term breaking news remained the catchiest phrase for media to grab the attention of the masses in Pakistan for several years. Every news in Pakistan has been breaking since the privatization of the broadcast media industry. After every half an hour, breaking news Pakistan starts sliding across the TV screens. There is no denying that the word breaking news is being over-used in the Pakistani media.
The term once being the best tactic to catch the attention of media has now become a platitude. As the private news channels started adding colors to the television screens in Pakistan, people became very sensitive to the breaking news developments. The majority of the masses never turned a blind eye to the breaking news tickers. Everybody thought there was something very important and urgent piece of news in the breaking news. However, as this phrase became very common in the media, it lost its popularity and urgency among the masses.
Nobody pays heed to the breaking news tickers these days. Today, people take these words as a trick by media to catch their attention. In this article, we have discussed the factors that led to the decline in the gravity of the term breaking news in Pakistan.
Breaking News is often distressing
Breaking news developments are often about negative developments and horrific incidents. People find such news very agonizing and distressing. Many individuals don’t watch news regularly because they feel distressed after seeing harrowing scenes of terrorist attacks and bomb blasts. They fed up after watching the headlines. They are not strong enough to bear the agony of watching breaking news after every hour.
Hectic daily routines of people
The daily routines of people in Pakistan have become too busy to find any spare time to watch the news these days. The life of man is becoming busier with every passing year. The majority of the masses find themselves buried in work throughout the day. In the busy life routine, they cannot prioritize getting news. People don’t have time to watch TV after every hour to get the breaking news Pakistan.
The advent of Social Media
During the second decade of this century, the burgeoning popularity of social media has caused a decline in the importance of TV channels. In the early years of private news channels, a huge chunk of the population used to see TV news regularly. Watching the news on TV became a very popular hobby. However, with the advent of the internet and smartphones, people started spending time using social media.
Today, a vast majority of the population has become addicted to youth. Social media addiction is on the rise in our society. Twitter, Instagram, and Facebook are witnessing an upsurge in the number of users with every passing day. Social media addicted individuals abhor watching news on TV. They get news through social media posts.
Moreover, media outlets share top stories over their social media pages. They read headlines from there and don’t bother to watch news on TV.
Breaking News is overdone
People see the term breaking news Pakistan flashing on the TV screens after every hour. People have become unconcerned about it. Whenever people rush to TV screens to watch breaking news they find ordinary news updates which are often repetitive. Excessive usage of the term has resulted in the loss of its importance.
In a nutshell, the phrase breaking news Pakistan is losing its importance rapidly. The term is no more effective in grabbing the attention of viewers in Pakistan. Breaking news has lost appeal among the masses due to its excessive use. It would not be wrong to say that the term breaking news has become platitudinous.
