Websites are essential for businesses.  They serve as virtual marketplaces for goods and services. It boosts the business's standing, recognition of its brand, web traffic that results in leads and sales, customer satisfaction, and the use of updates and announcements. A company is losing out on a lot of business opportunities and potential customers if it does not have a website.

 

A company needs a SEO friendly website so it can be found in Google, Bing and Yahoo when their potential consumers search for products and services.  At the same time, website needs to be attractive and user friendly so it can convert traffic to sales.

The challenge for business owners is how to build a SEO Optimized and user friendly website. When a website owner hires two different teams for web development and SEO, things get more complicated. The procedure will be challenging due to poor communication and an unclear purpose. While the SEO team works to make sure the site has enough material for search engines to rank it successfully in response to user searches, the website development team aims to make the site's visual and user interface components as straightforward as feasible.

In this article, we'll go into more detail about what SEO web design is, why it's significant, and the 10 things you should optimize to achieve both of these objectives.

The practice of optimizing a website for search engines is known as SEO (search engine optimization). Designing a website and all of its pages is known as website design.

 

Put together, SEO web design refers to the planning and development of a website that is search engine friendly. It addresses the SEO best practices that website designers should adhere to.

How will people find your website if it has a beautiful design but you can't get any of its web pages to rank in search engine results?

 

While social networking and PPC advertisements are excellent for boosting traffic, it's crucial to find organic (i.e., free) strategies to do so and climb to page one of the SERPs (search engine result pages).

 

Let's go over some of the main advantages of websites with SEO optimization.

 

Unpaid traffic is the traffic that comes from organic search engines to your website. These are website visitors who looked through the top Google search results before visiting your site.

 

More specifically, 15% of clicks go to the second search result, and the number rapidly drops after that. The top search result gets close to 25% of all hits.

 

Since most consumers only look at page 1 of search engine results, the objective is to make a website visible there.

When someone uses Google to search for something, they usually have a specific question they're trying to get answers to. They'll click to your page when it appears at the top of the search results with that precise response.

 

Even though they might not convert right away after finding your website, they now know they can contact you if they have any additional inquiries. Due to the fact that they were looking for anything related to your sector, this top-of-mind brand awareness is excellent for boosting conversions.

 

Due to the fact that traffic with high intent is much more valuable than other types of traffic, it's critical to optimize your new website to improve search engine rankings.

 

Any marketing strategy must include an element aimed at increasing your website's SEO. It makes sure that your website functions properly and is simple for users to navigate so they can locate the information they need.

To avoid having inferior websites affect its own user experience, Google only wants to rank the greatest websites. As a result, having a highly ranked website helps users locate what they're seeking while also earning their confidence.

Although the modifications are typically free, implementing an SEO plan can take some time. With a little website knowledge, many business owners can set up SEO parameters themselves, or they can delegate it to someone on their team.

The point is that SEO is a low-cost tactic for assisting your website in achieving your marketing objectives and raising your overall return on investment.

 

Working as a single team throughout the entire web experience benefits firms, in my opinion. It clarifies obligations so that no party may blame another for the website's poor performance. The company has a clear point of contact without running the danger of acting as the mediator between two parties who ought to have the company's best interests at heart. This is particularly true when there are problems that need to be fixed or when the website is not functioning properly.

 

My advice is to hire an SEO-skilled firm if you need work done on your website, and vice versa, make sure your SEO company has experience with website design and development.

The nine key SEO and web design principles listed below should be incorporated into every company's website design. By doing this, the website becomes more search engine friendly without losing its distinctive appearance or feel. Make sure the web design company you choose is aware of the significance of these seven guidelines.

Having a clear website architecture and navigation should be one of the first concepts an SEO web design business addresses during the web design process. Your website's fundamental framework is known as its site architecture. A simple layout is essential for UX since it will draw users and keep them from leaving your website. Your SEO performance may suffer if your bounce rate is high.

 

The objective of your website design firm should be to develop an intuitive information architecture and navigation so that users can interact with and browse your site with ease. Your website's pages will be simple to crawl from an SEO standpoint, and internal links will be dispersed appropriately to keep visitors on your site longer and eventually increase conversion rates.

Google made mobile-friendliness an important ranking factor in 2015. Mobile traffic as a share of total global online traffic in 2017 was 52.64 percent. And, this year Google announced that by September, every single website will be crawled and indexed through mobile-first indexing.This means every website needs to be designed for mobile.

Mobile-friendliness is achieved through responsive design, which accounts for the needs and wants of mobile users. A site designed with responsive design offers a perfect user experience to your visitor regardless of the device they’re using.

For example, with this responsive web design case study, an eCommerce website was made responsive so that all images and content fit properly on all types of devices such as mobile and tablets.

 

Bad UX is the result of bad usability. A website's usability will determine how long visitors stay on it and whether they eventually convert by making a purchase or placing an order.

Key factors to consider for a user-friendly site design:

•  Page layout
•  Visual hierarchy
•  Site navigation
•  Site search
•  Contact forms
•  Clear and consistent calls-to-action (CTAs)

 

Many people are unaware of the profound influence that a website's design may have on its content. Users find it challenging to read the website's content due to poor web design.

Some negative factors that your web design agency should be aware of:

•  Content with blocks of content in strange places
•  Too many hyperlinks
•  Colored text on a white or black background
•  Too big or small text
•  Hard-to-read font

All of these elements will increase the likelihood that users may leave your website without fully comprehending your messaging. This will not only result in a higher bounce rate, but it will also negatively affect the reputation of your company and perhaps drive customers to your rivals.

 

 

Your website isn't working if it's not bringing in visitors who could end up buying something. Only if your website is built with conversion rate optimization (CRO) in mind can you turn a user into a customer. CRO aids a website's conversion of leads into sales.

 

Your website should flow naturally from the intended action you want the user to do. A website that is designed for conversions has a solid SEO strategy, a sleek, user-friendly design, and plenty of suggestive buttons, most of which are called calls-to-action. The action you want your visitor to complete could be submitting a contact form, purchasing your goods or services, reserving a slot for your event, or making an appointment. For instance, by concentrating on the site's design and organization, the conversion rate in this website case study increased by 30% year over year.

 

 

One thing to keep in mind as a website design firm is that the way your site is designed can impact how quickly customers can access it. Some design components may increase the bounce rate and negatively impact the user experience of your company website. Very few of your users will see your site's enormous pictures, animation, and other complex design components since they will depart before they have finished loading. One of the main causes of higher bounce rates is slow page loading times.

 

A quick loading time guarantees a better UX overall, which encourages visitors to stay on your site longer and provides your CTAs a chance to persuade them to convert. When using web design services for your website, take into account how to increase site speed by removing components that slow down loading times

Every website's design heavily relies on its image files, thus optimizing them is an essential part of both web design and SEO.

 

There are a few aspects to consider when using images on your website:

•  Image name — provide a name that clearly describes what the image is about
•  Alt text — use descriptive alt text to optimize the image and identify the image for sight-impaired users
•  Use the right size image for fast downloads

 

The sitemap aids search engines in crawling your website, while the navigation menus in your web design aid users in using it. A sitemap directs search engines like Google as they crawl your website by displaying the structure and significance of each page. Additionally, the metadata in your sitemap can assist your website to rank higher.

 

9.Metadata

Your title tags and meta description are examples of your metadata (also known as meta tags). This information can be found in the Google search results. Make sure your metadata is optimized, as 36% of SEO professionals believe the title tag to be the most crucial SEO component.

Using two separate companies to handle these deeply intertwined tasks can lead to confusion, miscommunication, and disappointing results. What you need is a firm that offers world-class website creation and the SEO mastery that’ll get your website to the top of the search engines and help you drive new visitors and customers each day.

 

Before Your Website Launches

Making sure that your website is constructed on a solid basis is the first step toward realizing that dream. Not only do we discuss the dependability of your website here, but also the SEO that will make sure that your message is broadcast to the world as soon as you're prepared to begin providing services to clients. Prior to launch, it's crucial to incorporate an SEO strategy because Google will index your website and start ranking it as soon as it becomes live. The importance of completing the necessary SEO chores before launch is immense, despite the timing sometimes be challenging to execute.

A poor launch when these factors are not taken into account might strike a blow from which your website might never fully recover. The best website in the world won't be of any value to you if no one knows it exists, and the best marketing strategy ever created will backfire if it sends potential customers to a site that is only partially complete. It is virtually little you can do to assure that clear and constant communication is occurring between people you have engaged, thus costly timing blunders are all too usual when the jobs of site construction and SEO are handled by separate organizations.

 

Even worse, determining who is to blame for a mistake frequently resembles mediating a dispute between quarreling siblings; you are more likely to encounter finger-pointing and a lot of shrugging than you are to encounter an acknowledgment of responsibility.

 

Accountability is ensured by using the same SEO company for both duties. It involves working with a single team whose members are accustomed to and skilled at interacting with one another. It entails streamlined preparation and a prompt reaction to any problems that may arise throughout the development of your site and the lead-up to its debut. Most importantly, it eliminates the concern that either your site's SEO will launch before it is ready or vice versa.

 

If one company is in charge of both tasks as a packaged good, then the employees of that company (regardless of which part of the equation they are working on) will have an incentive to collaborate so that your site and the SEO that goes along with it are developed in concert to be as effective as possible. It's a well-rounded, cooperative endeavor in which designers and programmers work with the SEO team.

Compare that to the response you'll get if your site and SEO are handled by the same company. There is no time lost in assigning blame or attempting to make oneself appear better than the other because everyone is a part of the same team. If the SEO team members have a recommendation for enhancing the performance of your website, they can instantly communicate that idea to the web development experts and have it done much more rapidly than if they had to pitch it to someone at a completely unrelated company.

 

Think about how much simpler it will be to work with just one firm for regularly planned meetings. Setting up meetings with two different businesses at the same time may be a pain in and of itself, made all the more frustrating when they disagree on how to enhance the functionality of your website and its promotion. On the other hand, assigning both duties to a single company necessitates meeting with a single team of individuals who are committed to cooperating in order to guarantee the ongoing expansion and success of your company.

 

Setting objectives, resolving conflicts, and conducting reviews all become routine when you know that everyone is on the same page. This gives you the peace of mind that owners who are juggling the demands of two distinct businesses so frequently lack.

 

We wish you well in your decision-making and invite you to get in touch with us if you have any more queries about the advantages of the one-firm solution.

Message Digital Marketing Concepts for a free website mockup and website analysis.