In his 1964 published book Understanding Media, Marshall McLuhan coined his illustrious paradoxical phrase “Medium is the Message”, thereby meaning that the manner or from in which a message or content is delivered is of as much significance as the message itself. If we go by what this great communicator said almost half-a-century ago and if we accept that his idea stands relevant even in today's world, it becomes all the more essential that the characteristic of the form in which we send out our message be as efficient as the latter one.Website Designer London
Now as we extrapolate the above concept to your corporate identity, it would imply that every material-literary or application-based-that bears your logo on it carries with it not just that but also a piece of your business image. Whether it is the stationary merchandise embellished with your company's name or bumper stickers showing your logo, it is an indirect representation of your identity. Would you check out luxury apartments if you read about them on a flyer in a shabby, rotten pub? Would you buy jewellery from reading about it on a garbage bin? Would you consider sending your child to a school that prints its brochure on a thin greyish paper?
While flyers, posters, stationary etc are all very well crucial, it is your brochure that should be your biggest priority when it comes to image-building among your peers as well as prospective customers. A brochure is your declaration of quality, commitment, dedication and seriousness towards your business pursuits. Not only does a well-conceptualized brochure convey your refined professionalism but also goes to show your responsible approach; because as per McLuhan, the way you present yourself is a medium in itself and hence speaks beyond volumes about you.
It is totally understandable that while writing a brochure is cakewalk for well-qualified and experienced public relation executives, the designing may not be their piece of cake. No company ever employs an official just to take care of its brochures thereby meaning that whoever handles brochure printing has usually also got his hands full of million other things-events to organize, annual reports to compile and meetings, seminars, product launches, media conferences. When faced with such scenario, it is always advisable to get in touch with a professional designer who will make sure that the appearance of your brochure also reflects the same values as is contained in your words.
But just because you are hiring a professional graphic designer for the work, does not mean that your responsibility takes a backseat. Remember that although a good designer will be eager to hear about your brochure beyond a formal brief and will try to understand the concept behind it, without you he is as good as an ensemble of empty canvas and colours without a painter. Without your prompt and sincere feedback the designer will have no other option but to take it as a just another orphan project and will disinterest him from giving his hundred per cent and ten to your project. Design Agency London
To make sure that your feedback is an added value to the designer's effort, first you must know what a good, first class brochure looks like. Just because we want it to look professional does not mean it has to be boring too. Don't fret if you have no knowledge of graphic design terminology to begin with. It isn't no rocket science; having basic knowledge of major design elements will equip you well for overseeing any designing task for it is only a matter of juxtaposition and playing around with these elements to create any design. So all you really need to take care of are the elements given below and you shall be good to go design the best brochure for your company!
